When you're running a nonprofit, it's especially important to have a clear and compelling story. After all, you're asking people to give up their hard-earned money to support your cause. So how do you make sure your website is doing its job?

This blog post will show you some of the best StoryBrand nonprofit website examples. We'll also give you some tips on applying the principles of StoryBrand to your own nonprofit website.

StoryBrand Framework in Delivering Your Messages

The StoryBrand websites are as beneficial to non-profits as it is to businesses. After all, if you can't clearly articulate what your organization does and why it matters, you will not get very far.

We all know the importance of a clear and powerful message, but how do you ensure your website delivers that message?

The first step is to understand the StoryBrand model. This framework was created by Donald Miller and helps companies clarify their message and better connect with their customers.

You can either use a certified Storybrand guide or your staff to create your Storybrand message correctly.

10 Reasons You Should Choose StoryBrand Nonprofit Website

There are many reasons you should use StoryBrand for your nonprofit website. Here are just a few:

1. It's all about clarity.

The StoryBrand Framework is all about clarity. When you use it, you're forced to really think about what your organization does and how it helps people. This clarity will come through on your website and make it easier for people to understand what you do and why they should support you.

Like any other businesses, nonprofits need to invest in marketing strategy. But with limited resources, it can be difficult to know where to start. The good news is that you don't need a big budget to make an impact. Using StoryBrand, you can create a clear, concise, and effective website.

2. It's simple.

StoryBrand is designed to be simple. That's one of its biggest strengths. As a result, you're not bogged down by details or jargon when using the framework. Instead, you can focus on the essentials and communicate your powerful message easily for people to understand.

This simplicity of the framework makes it easy to apply to your website. You don't need to hire a developer or designer to create a StoryBrand website. With a little bit of time and effort, you can do it yourself.

3. It's flexible.

The StoryBrand Framework is flexible. While it's designed to be used by businesses, it can easily be adapted for nonprofits. So, whether you're running a small local organization or a large national charity, the framework can help you clarify your message and connect with your audience.

This flexible nature of the framework makes it easy to use on your website. You can use the framework to create a simple and straightforward website or one that's more complex and detailed. It all depends on what you need and what will work best for your organization.

4. It's proven.

The Framework is proven. Companies like Google, Facebook, and Starbucks have used the framework to clarify their message and connect with their customers. If it works for them, it can work for you too.

We will discuss some of the existing nonprofit StoryBrand websites that have applied the Framework to great effect. The framework is equally effective for businesses and nonprofits.

5. It's effective.

StoryBrand is effective. It can help you create a clear, concise, and persuasive website when used correctly. If you're looking for a way to improve your StoryBrand nonprofit website, the Framework is a great place to start.

An effective system will always bring good results to any organization in which it is implemented. The Framework is not an exception.

6. It's efficient.

The Framework is efficient. Once you understand how it works, you can use it to create a website quickly and easily. You don't need to spend hours designing or coding your website. With StoryBrand, you can get your message across without hassle.

An efficient system always gets the job done in a shorter time. StoryBrand is not an exception. It helps you create a brand quickly and easily.

7. It's easy to use.

StoryBrand is easy to use. Even if you're not a designer or developer, you can still create a beautiful and effective website using the framework. All you need is a little time and effort.

The Framework is designed to be used by businesses, but it can easily be adapted for nonprofits. Whether you're running a small local organization or a large national charity, the framework can help you clarify your message and connect with your audience.

8. It's donor-centric.

The Framework is donor-centric, which means that it's focused on your donors' needs rather than on your own internal goals. This is important because donors are the ones who keep your organization running. They're the ones who give you the resources you need to do your work.

StoryBrand is designed to help you connect with your donors and create a website focused on their needs. By understanding what they want and care about, you can create a more likely website to engage and persuade them.

9. It's results-oriented.

StoryBrand is results-oriented. This means that it's focused on creating tangible outcomes for your organization rather than promoting your brand or increasing awareness of your cause as a part of the marketing strategy.

While branding and awareness are important, they're not the only things that matter. What matters is how effective your website is at achieving its goals. The Framework is designed to help you create a website focused on achieving results.

10. It improves your SEO.

StoryBrand can improve your SEO. Using the framework to create a clear and concise website makes it easier for Google to understand your website and rank it higher in search results. Higher rankings mean more traffic, which can lead to more donations.

SEO is important for any website, but it's essential for nonprofits. Nonprofits rely on donors to keep them running, and donors are more likely to donate to an organization that's easy to find online. The Framework can help you improve your SEO and get more donations.

The Nonprofit StoryBrand Brandscript

There are two types of brandscripts: the Mission-based brandscript and the Donor-based brandscript. It's important to understand their difference before choosing which one to use.

Mission-based brandscript

The Mission-based brandscript is focused on your organization's mission. It's designed to help you articulate your mission clearly and connect with potential donors who share your values.

Donor-based brandscript

The Donor-based brandscript is focused on your donors' needs. It's designed to help you connect with them and create a website focused on their needs.

Which type of BrandScript is right for your nonprofit?

It depends on your organization's goals. For example, if you're looking to connect with potential donors and persuade them to support your cause, the Donor-based brandscript is good. On the other hand, if you're trying to raise awareness of your organization or articulate your mission, the Mission-based brandscript is better.

The Framework is flexible, and you can use either type of brandscript depending on your goals. However, if you're unsure which one is right for you, we recommend starting with the Donor-based brandscript.

StoryBrand can help you create a clear and compelling website for your nonprofit. By understanding your donors' needs and focusing on results, you can create a website that engages and persuades them to support your cause.

How do You Create the Right Messaging for Your Nonprofit?

The best way to create messaging for your nonprofit is to use StoryBrand. This framework will help you understand your donors' needs and create a clear and concise website focused on their needs.

The Framework has helped thousands of nonprofits create more effective websites, and it can help you too. If you're looking to connect with your donors and persuade them to support your cause, we recommend using the Donor-based brandscript.

1. Make it short

The key to an effective message delivery is to make it short and sweet. No one wants to read a long, drawn-out message that doesn't get to the point. So keep your messaging clear and concise, and keep your donors engaged.

2. Make it digestible

When you're delivering a message, you want to make sure it's easy for your donors to understand. Use easy-to-read and digest language, and avoid using jargon or acronyms.

3. Make it relatable

Your messaging should be relatable to your donor base. Talk about their needs and how your organization can help them meet those needs. When you connect with your donors, they're more likely to engage with your website and donate to your cause.

4. Make it persuasive

Your messaging should be convincing, not pushy. You want to persuade your donors to support your cause, not force them. Keep your messaging positive and focused on the results your organization can achieve.

5. Make it actionable

Your message should always include a call to action. Tell your donors what you want them to do, and make it easy to take that action. Include links to donation pages or sign-up forms, and make sure those pages are mobile-friendly.

You can create short, sweet, digestible, relatable, persuasive, and actionable messaging by following these tips. And by using the Framework, you can be sure your website is focused on your donors' needs.

How to Get Your Nonprofit BrandScript Right?

You need to make sure that your nonprofit organization's Brandscript is clear, concise, and focused on your donors' needs. Here are a few tips to help you get it right:

1. Know your audience

The first step is understanding who you're talking to. Who are your potential donors? What do they care about? What do they need? Knowing your audience will help you create a brandscript that resonates with them.

2. Keep it focused

Your brandscript should be focused on a single message. Trying to communicate too many things will only confuse and overwhelm your audience. Stick to one message and make sure it's clear and concise.

3. Make it donor-centric

Remember, the StoryBrand Framework is donor-centric. Your website should focus on your donors' needs, not your own internal goals. Keep this in mind as you write your brandscript and create your website.

4. Use the brandscript worksheets

The StoryBrand website offers several helpful resources, including brandscript worksheets. These worksheets will help you structure your thoughts and ensure that your brandscript is on track.

5. Get help from a StoryBrand certified guide

If you're having trouble getting started, consider working with a StoryBrand Certified Guide. They can help you clarify your message and create an effective website for your nonprofit organization.

Few Examples of StoryBrand Nonprofit Websites

These are a few nonprofit StoryBrand website examples:

PCC Friends

The Pregnancy Care Center is a pro-life nonprofit organization that provides free pregnancy tests, ultrasounds, and counseling to women facing unplanned pregnancies. Their website uses the mission-based brandscript to connect with potential donors and persuade them to support their cause.

Takeaways:

• PCC Friends is an excellent example of a nonprofit using the StoryBrand framework to connect with its donors.
• Their website is focused on the donor's needs, and they use persuasive language to persuade their donors to support their cause.
• The website is easy to navigate, and the call to action is clear. PCC Friends has created a website that engages and persuades its donors to support their cause.

New Story Charity

The NPO's goal is to construct a new house for the family through 3D printing technology. In addition, the organization provides houses and 3D printed homes to individuals who lack adequate shelter. The website uses the mission-based brandscript to show how the organization is making a difference in the lives of those they serve.

Takeaways:

• New Story Charity is a great example of a nonprofit organization using the StoryBrand framework to connect with its donors.
• The website uses persuasive language and before-and-after photos to persuade donors to support their cause.
• The website is easy to navigate, and the call to action is clear. New Story Charity has created a website that engages and persuades its donors to support their cause.

Rescue: Freedom International

Rescue: Freedom International is a nonprofit that combats human trafficking and slavery. The website uses the Donor-based brandscript to connect with potential donors and show how their donations are making a difference in the lives of those they rescue.

Takeaways:

• Rescue: Freedom International is an excellent example of a nonprofit using the StoryBrand framework to connect with its donors.
• The website uses relatable language and stories to connect with donors and persuade them to support their cause.
• The website is easy to navigate, and the call to action is clear. Rescue: Freedom International has created a website that engages and persuades its donors to support their cause.

World Concern

World Concern is a global Christian humanitarian organization that works to end poverty and suffering in some of the world's most vulnerable places. They operate in over 40 countries, providing life-saving assistance like food, water, and medical care to those who need it most.

Takeaways:

• World Concern is a great example of a donor-based bandscript using the StoryBrand framework to connect with its donors.
• The website uses relatable language and stories to connect with donors and persuade them to support their cause.
• The website is easy to navigate, and the call to action is clear. World Concern has created a website that engages and persuades its donors to support their cause.

Expert Tips on How to Improve Conversion of Your Donation Page

When it comes to conversion rates, these are the things you need to keep in mind:

1. Keep the focus on the donor

The most important thing to remember when creating a donation page is to keep the focus on the donor. This means using relatable and persuasive language and highlighting how the donor's contribution will make a difference.

2. Use a solid call to action

Your donation page should have a clear call to action that tells the donor what you want them to do. Be sure to use persuasive language that will encourage them to take action.

3. Make it easy to donate

Don't make your donors jump through hoops to donate. The easier you make it for the donor to donate, the more likely they are to do so. Make sure your donation page is easy to navigate and that the donation process is straightforward.

4. Single or Multiple Donation Pages?

You can have a single donation page or multiple donation pages. If you have multiple donation pages, make sure each page is targeted to a target audience or need. This will help you create more effective campaigns and improve your conversion rates.

5. Make this one small change for drastic improvement

At times, all it takes is one small change to see a drastic improvement in conversion rates. If you do not see the results you want, try testing different elements on your donation page to see what works best for your target audience.

Consider the research of NextAfter.com. They discovered a 195 percent increase in donations in their test when they took away the links from the main navigation, including the Call to Action button to 'donate,' among other things.

Final Words

The StoryBrand Framework can help you create a clear and effective website for your nonprofit. By understanding your future donors' needs and focusing on results, you can create a website that engages and persuades them to support your cause.

If you're looking to improve your nonprofit's website, we recommend working with a StoryBrand Certified Guide. They can help you clarify your message and create an effective website for your nonprofit. To learn more about how we can help you with StoryBrand Strategy, visit www.reddoordesigns.com today.