StoryBrand is a framework that can help you craft messaging that resonates with your target audience. It's based on the principle that people are more likely to engage with a compelling story they can relate to rather than a list of features or benefits.
This is specifically true for the financial services industry, where customers are often bombarded with jargon-filled language and complex investment strategies.
With StoryBrand, you can cut through the noise and create a clear, concise message that resonates with the human brain of your audience. And that's exactly what we're going to show you how to do in this guide.
When handling other people's money, you need to be very careful about your language.
That's why we're going to take a closer look at the words and phrases you should avoid and those you should use more often. By the end of this guide, you'll have a much better understanding of how to communicate with the target audience of your brand message.
Let's get started!
StoryBrand is a framework created by Donald Miller that helps so many business owners simplify their brand message so potential clients can easily understand it.
It's based on the principle that people are more likely to engage with a brand story they can relate to rather than a list of features or benefits.
This is especially true for the financial services industry, where customers are often bombarded with jargon-filled language and complex investment strategies when customers buy solutions only.
With the StoryBrand framework, you can cut through the noise and create a clear, concise message that resonates with your audience.
The StoryBrand framework of Donald Miller is based on seven elements:
The hero is the main character of your story. In the financial services industry, the hero is typically the customer.
The problem is what your hero is trying to solve. For example, a customer might be trying to save for retirement or pay off debt.
The guide is the person or organization that helps the hero solve their problem. For example, the guide is typically the financial advisor in the financial services industry.
The plan is the solution that the guide offers to the hero.
The call to action is what you want the customer to do after they've heard your story. For example, you might want them to schedule a consultation or sign up for your newsletter.
The promise is the result the customer can expect after they take the call to action. For example, they might feel more confident about their financial future or be on track to reach their goals.
Success is the outcome of the story. Success in the financial services industry is typical when a customer reaches their financial goals.
Here is the step-by-step process for using the StoryBrand framework to create a strategy that fits with the Financial Advisors:
The first step is to craft your StoryBrand statement. This is a one-sentence summary of your story, including the hero, problem, and solution.
For example, "As a busy professional, John needed help getting his finances in order. Fortunately, his financial advisor was there to help him create a budget and get on track to reach his goals."
Next, you'll need to identify your customer's pain points. These are the challenges and obstacles that they face in their financial life.
Some common pain points in financial planning include:
Once you know your customer's pain points, you can create content that addresses them. This could be blog posts, articles, or even social media posts. The goal is to show your customers that you understand their challenges and can help them overcome them.
One of the best ways to get started with the StoryBrand framework is to offer a free consultation. This allows you to sit down with your potential client and learn more about their situation. During the consultation, you can share your StoryBrand statement and see how they react to it. You can also offer them helpful resources and advice that they can use to improve their financial situation.
As the financial advisor, you are the narrator of your StoryBrand story. This means that it's up to you to share your better story in a way that resonates with your customers.
One of the best ways to do this is through video. Video lets you connect with your audience on a more personal level and helps them see you as a trusted source of information.
It is important to create a plan for your financial advisor business. This financial plan should include your StoryBrand framework, ideal customer, and marketing strategy.
Your plan will help you focus on the essential elements of your business and ensure that you're always working towards your goals.
When it comes to marketing materials, there are several different channels that you can use to reach your customers. Some of the most effective include:
Experimenting with different channels and seeing what works best for your business is essential. Unfortunately, there is no one-size-fits-all solution for marketing, so it's important to find what works best for your brand story and your customers.
The final step is to implement your plan and start seeing results. This means creating content, promoting it, and interacting with your customers.
It can take some time to see results, but if you stick with it, you'll be successful.
StoryBrand is a powerful tool that can help you succeed as a financial advisor. Following the steps outlined above, you can create a plan to help you reach your goals. So what are you waiting for? Get started today and experience the success you deserve.
To learn more about how we can help you with StoryBrand Strategy, visit www.reddoordesigns.com today.
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