10 Best StoryBrand Website Examples to Inspire Your Small Business

StoryBrand is a framework created by Donald Miller in his 2017 book, Building a StoryBrand, to assist businesses in developing their core marketing message. It's a seven-step strategy that uses the power of storytelling to portray your customer as the hero of the story and your company as their sidekick.


Branding is not a new concept. Some of the most iconic brands worldwide have been around for generations. But what is new is how brands connect with their customers. And that's where StoryBrand comes in.

The goal is to connect with your customers deeper and create clarity around the problem you're solving for them. And it's not just big businesses using StoryBrand – small businesses can benefit from it too.

The StoryBrand Script

When you break it down, the StoryBrand framework is really quite simple. But that doesn't mean it's easy to execute. Donald Miller himself admits that it took him years to perfect his StoryBrand strategy.

The 7 Steps to the StoryBrand framework, also known as BrandScript, is a set of guidelines intended to assist businesses in developing a consumer-centric marketing plan. Before you start messaging, ensure your company has a clear goal with BrandScript. Otherwise, your website's layout might get muddled.

Here's a quick overview of the 7 steps:

  1. The Hero: The customer is the hero of the story, not the business.
  2. The Problem: Every hero has a problem they need to solve.
  3. The Guide: The business is the guide who will help the hero solve their problem.
  4. The Plan: There needs to be a plan to solve the problem.
  5. The Action: The hero needs to be called to action to take the first step toward solving the problem.
  6. The Reward: After taking action, the hero should be rewarded for their efforts.
  7. The Moral of the Story: Finally, it's essential to show that taking action with your company results in a successful outcome for the hero.

Now that you understand the basics of StoryBrand, let's look at some examples of how small businesses use it.

10 StoryBrand Website Examples to Inspire

If you're looking for some inspiration on how to craft your StoryBrand website (or revamp the existing one), we've rounded up 10 of the best examples from small businesses below.

1. Coco & Eve

One of the Best StoryBrand Website Examples: Coco and Eve

When someone arrives at your website, they first notice the section above the fold, also known as the area on-screen that can be seen without scrolling.

This is where you want to make a good first impression and get your message across quickly.

Coco & Eve does this excellently with their clear tagline and beautiful visuals. The imagery immediately tells customers about the business – hair care products made with natural ingredients.

The brand's use of color is also worth noting. The orange hue communicates fun and excitement, while the green reinforces the message of natural ingredients. Overall, it's a well-designed website that uses StoryBrand principles well.

Your website's hero section should answer every visitor's desire to improve their lives and provide it immediately. After all, the human mind has a limited attention span, as did the StoryBrand model with the Grunt Test.

2. The Friday Habit

StoryBrand Website Example: The Friday Habit

The Friday Habit is an excellent example of how a small business can use StoryBrand to connect with its target customer. The website's headline is clear and concise, and it immediately sets up the problem the customer is facing.

The Friday Habit helps busy people stick to their goals by sending them weekly emails with resources and accountability check-ins. By positioning itself as a guide, The Friday Habit can connect with its target customer and show how it can help them overcome their problem.


Benjamin and Mark, the founders, speak of 'we' and 'you' to establish a two-way, personal conversation with their clients. In addition, the home page is uncluttered, making it easy for visitors to navigate and understand what The Friday Habit is all about.

The Friday Habit's website has a clean UX (user experience) and a basic, bright color scheme that matches the message's StoryBrand structure. The Friday Habit also establishes a conversational, intimate tone by addressing the audience directly (through words such as "you" and "your").

3. Perfectly Placed

StoryBrand Website Example: Perfectly Placed

Always remember that the customers are the heroes as per the StoryBrand framework. Your business plays the part of the guide.

With that in mind, let's look at how Perfectly Placed uses StoryBrand to connect with its target customers. First, the website's headline is clear and concise, immediately setting up the customer's problem: offering them a cleaning service.

The firm's tagline is "We Organize Your Stuff So Life Is Easier," and that's precisely what it does. The site offers cleaning services and informs customers about what the business may do to improve their lives. By positioning itself as a guide, Perfectly Placed can connect with its target customer and show how it can help them overcome their problem.

The website's design is clean and minimal, making it easy for visitors to navigate and understand what Perfectly Placed is all about. In addition, white space allows the visuals to breathe and makes the overall design feel calm.

4. Indulge Right

StoryBrand Website Example: Indulge Right

Miller's StoryBrand framework is used in this website to tell a particularly yummy story. The company's sweets are sugar-free, gluten-free, high in prebiotic fiber, and safe for people with diabetes.

The company's tagline is "you have the power to make informed choices and support your family's greater health," and that's precisely what it does. The site offers sugar-free, high in prebiotic fiber, gluten-free, and safe for diabetics desserts that are perfect for those with dietary restrictions. By positioning itself as a guide, Indulge Right can connect with its target customer and show how it can help them overcome their problem.

The website design uses a lot of white space, making it look clean and inviting. The food photos look delicious and make you want to learn more about their products.

Indulge Right understands its audience's problems, according to its website. So whether it's with the villains of obesity, diabetes, or simply finding a nutritious snack that genuinely tastes nice, Indulge Right is here to assist.

Naturally, no good story is complete without adequately establishing the stakes - and Indulge Right nails it.

5. Divvy Homes

StoryBrand Website Example: Divvy Homes

Divvy Homes is a new kind of homeownership where you can get a house with a smaller down payment and more flexible terms.

The company's tagline is "a new way to own," and that's exactly what it does. The site offers a new way to own a home with a smaller down payment and more flexible terms. By positioning itself as a guide, Divvy Homes can connect with its target customer and show how it can help them overcome their problem.

The website's design uses bright colors and bold fonts, making it look modern and inviting. The photos of the houses look great and make you want to learn more about.


The plan should be inserted immediately after you've installed your clients as heroes, determined the problem, and presented your business as the solution on a StoryBrand website. This makes it easier for individuals to find a solution. This StoryBrand website highlights the plan portion.

6. Lovejoy & Numbers

StoryBrand Website Example: Lovejoy and Numbers

This website design example from Lovejoy & Numbers pops, using color and whitespace to significant effect. More significantly, this StoryBrand website utilizes one call to action button and repeats it four times on the homepage.


The company's tagline is "Take Control of Your Numbers," and that's precisely what it does. The site offers accounting & bookkeeping services for creative professionals. By positioning itself as a guide, Lovejoy & Numbers can connect with its target customer and show how it can help them overcome their problem.

The website design uses a blue and white color scheme, making it look clean and inviting. In addition, the photos of the team members help make you feel like you know who you would be working with if you decided to use their service offerings.

The website's design is clean and minimal, making it easy for visitors to navigate and understand what Perfectly Placed is all about. In addition, white space allows the visuals to breathe and makes the overall design feel calm.

The best StoryBrand websites keep all critical messaging basic. The copy is straightforward, the product offered is easy to see, and the procedure is quick. In addition, each StoryBrand component should have a lead generator. As visitors browse your website, they may quickly discover the next step.

7. Mary-Meduna Gross

StoryBrand Website Example: Mary Meduna Gross

Dr. Mary Meduna-Gross, a Nebraska native, is an expert in life coaching. By using a direct, conversational style on her website – which was constructed with popular CMS WordPress – Mary generates an empathetic tone of voice.


Being a life coach, Mary solves your real-life problems, and her website is a perfect example of StoryBrand. For Mary, it's all about clearly stating her coaching problem's objectives. Mary's StoryBrand narrative addresses everything from lowering stress to increasing confidence to having more energy.


Step 4 of the StoryBrand framework refers to solving problems we can see in our lives. So, if you want to be a life coach (or any other coach), don't forget to put this into your website's messaging.

8. Made to Impact

StoryBrand Website Example: Made to Impact

The heroes in the most extraordinary tales can see what they risk by not listening to the guide. According to StoryBrand theory, your business should do the same. If you want your target market to see the potential in your offering, make sure you're clear about what they risk by not working with you.


This website design example from Made to Impact shows what their target market risks by not working with them. The site is clean and minimal, making it easy for visitors to navigate and understand what Made to Impact is all about.

It's much more effective to communicate your answer in a way that attracts people rather than repelling them with an aggressive tone of voice. Another suggestion: don't over-promise. Make sure you can deliver on your promises instead of taking people's money and running away.

9. Nephesh Pilates

StoryBrand Website Example: Nephesh Pilates

Nephesh Pilates is a boutique Pilates studio run by Elisha, the creator of Nephesh Pilates, and is a perfect example of a StoryBrand website. The website is designed to help people who want to improve their posture and alleviate pain.


The website's design uses a black and white color scheme, making it look clean and inviting. In addition, the photos of Elisha and the team members help make you feel like you know who you would be working with if you decided to use their services.

The best StoryBrand websites keep all critical messaging basic. The copy is straightforward, the product offered is easy to see, and the procedure is quick. In addition, each StoryBrand component should have a lead generator. As visitors browse your website, they may quickly discover the next step.

10. Tie Boss

StoryBrand Website Example: Tie Boss

The company is a multi-purpose tool that aids in hoisting, transporting, and tying down loads - it was built on Shopify, an e-commerce platform. The website's design is modern and minimal, making it easy for visitors to understand what Tie Boss does and how it can help them.


The best StoryBrand websites keep all critical messaging basic. The copy is straightforward, the product offered is easy to see, and the procedure is quick. In addition, each StoryBrand component should have a lead generator.

If you can't get your audience to imagine what your product will look like in their everyday lives, no matter how well you tell a narrative, you won't turn them into customers.

Luckily, their website does a great job of showing potential customers how Tie Boss can be used in everyday life. The photos and videos on the site show the Tie Boss in action, making it easy for visitors to see how it can help them.

5 Pro Tips to Create a Perfect StoryBrand Website

Now, as we have seen some examples, let's get into some tips to help you create a perfect StoryBrand website.

1. Keep your messaging clear and concise

The first rule of thumb regarding effective messaging is to keep it clear and concise. When visitors come to your site, they should immediately understand what your company does and how it can help them. To do this, use simple language and avoid industry jargon.

2. Make your value proposition front and center

Your value proposition is the one thing that sets your brand apart from the competition, so make sure it's prominent on your website. Place the value stack above the fold on your home page, and ensure a few words are included in every vital message you communicate.

3. Use an engaging and visually appealing design unique to your brand

Your website's design should be engaging and visually appealing, but it also needs to be easy to navigate. Make sure your menus are clear and easy to understand and that your content is organized in a way that makes sense.

4. Tell a story

People love stories, so make sure yours is front and center on your website. Use images and video to bring your compelling story to life, and ensure every page on your site contributes to it.

5. Focus on the customer, not the sale

The goal of your website should be to connect with your customers and build relationships, not to make a quick sale. So focus on creating helpful and informative content, and avoid hard-selling your products or services. Instead, show people what they're missing out on, and let them decide for themselves if they want to buy.

Following these tips can create a compelling and visually appealing website. So get out there and start building your StoryBrand today!

Final Words

The StoryBrand framework is a powerful tool that can help you create a website that is both effective and visually appealing. The ten examples discussed here are a great way to take your website to the next level. However, each website is unique and so is every business.

Following the tips in this article, you can create a site to help you connect with your customers and build relationships. So get out there and start building your StoryBrand!

To learn more about how we can help you with StoryBrand Strategy, visit www.reddoordesigns.com today.

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