Why You Need to Hire a StoryBrand Guide: 6 Questions to Ask

Running a business is hard enough without having to worry about marketing needs too. And if you're not a natural marketer, it can be tough to know where to start or what to do next.


Though it may seem like the bottom of your concerns, an effective remarketing campaign is vital in generating leads, converting sales, generating an ROI, and positioning your business as the brand leader. On the positive side, while focusing on more pressing issues at work, you may hire marketing agencies to implement your business goals.

That's where a Storybrand guide comes in. A Storybrand certified guide is someone who can help you clarify your message and connect with your customers.

If you're considering working with a Storybrand guide to help grow your business, there are some essential questions you need to ask. In this article, we'll share six of them. By the end, you'll better understand what a Storybrand team can do for you and how to find one that's right for your business.

What is StoryBrand?

StoryBrand is a framework created by Donald Miller that helps businesses clarify their message and make their marketing more effective. The StoryBrand framework is based on the idea that people make decisions based on emotion, not logic.

In other words, people buy things because they want to feel something, not because they need something. When you understand this fundamental truth, you can craft a story that speaks to your ideal customer's emotional needs and compel them to take action.

Things You Should Know Before You Hire a StoryBrand Guide

Why Your Website Needs StoryBrand

Your website is the digital front door to your business. It's often the first impression your potential clients will have, so it's essential to ensure that your website makes a good one.

A StoryBrand website is designed to do just that. It's created with the customer in mind, so the site is easy to navigate and understand. Plus, it uses persuasive language and powerful visuals to guide visitors toward taking action.

In other words, a StoryBrand website is designed to get results.

If you do not see the results you want from your current website, consider a StoryBrand website makeover. It could be just what you need to take your business to the next level.

What is a StoryBrand Guide?

A Storybrand guide is someone who helps businesses clarify their message and tell their story in a way that resonates with customers. They're experts in the Storybrand Framework, created by Donald Miller, a proven methodology for marketing and growing enterprises.

StoryBrand is a marketing framework that aids companies in communicating their messages. The framework is based on the principles of great storytelling, and it has helped thousands of entrepreneurs clarify their message, connect with their customers, and grow their businesses.

The goal of a Storybrand guide is to help you do the same for your company. This tea may be used by any organization dealing with the following:

  • Not doing good in terms of exploring leads
  • Struggling to portray a clear message
  • Can't seem to bind employees together
  • Marketing efforts not bringing significant results
  • Have an outdated website

Ready to Hire a StoryBrand Guide?

Here are the benefits.

There are several benefits of using a Storybrand guide:

Helps You Clarify Your Message

One of the main benefits of working with a Storybrand team is that they can help you clarify your message.

Your message is the most important thing when marketing your business. It will make people want to do business with you over someone else.

A Storybrand certified guide can help you distill your message to its essence and ensure that it communicates a clear message consistently across all your marketing channels.

Connects You with Your Customers

Another benefit of working with a StoryBrand guide is that they can help you connect with your customers on a deeper level.

They'll help you understand what makes your customers tick and what they're looking for from your business. They'll also help you craft a message that resonates with them on an emotional level.

Helps You Grow Your Business

One core benefit of working with a Storybrand certified guide is that they can help you grow your business.

They'll do this by helping you clarify your message, connect with your customers, and create a marketing strategy aligned with your goals.

As a result, you should see an increase in sales, ROI, and brand awareness.

Improves Internal Communication

For a business to run smoothly, it's important to have good communication between employees.

A Storybrand guide can help improve internal communication by ensuring everyone is on the same page regarding the company's message and goals.

Creates Consistency Across All Channels

Another benefit if you hire a StoryBrand guide is that they can help create consistency across your marketing channels.

They'll ensure that your website, social media, email marketing, and other channels align with your brand message. As a result, you'll have a more cohesive brand identity that will be recognized and trusted by your target audience.

Makes Your Marketing More Effective

Lastly, if you hire a Storybrand guide, you will make your marketing collateral more effective. They'll help you create marketing materials that align with your goals and resonate with your target audience.

As a result, you should see an increase in sales and ROI.

A StoryBrand Guide can be very effective

Before You Hire a Storybrand Certified Guide: Do Your Homework

Now that you know the benefits of working with a Storybrand guide, it's time to do your homework and find the right one for your business.

Do your research

Before hiring anyone, you must research and make sure they're a good fit for your business.

Start by asking people you know if they've worked with a Storybrand guide before. If so, ask them for their recommendations. You can also search online for Storybrand certified guides in your area. Once you've found a few that look promising, check out their websites and see what others say about them.

Once you've narrowed down your options, please look at the work they've done for other companies. See if they have any case studies or testimonials on their website.

If they do, read through them to get an idea of the results they've achieved for most businesses and if they could implement the same for you.

Compare the prices

Once you've done your research, it's time to compare prices. StoryBrand guides usually charge by the hour or by the project. So, ask for a quote before you make your final decision.

You should also ask about any additional costs that may be associated with working with a StoryBrand guide person or team. For example, some may charge for travel expenses if they need to come to your office.

Focus on potential rather than merits

When comparing Storybrand guides, it's important to focus on potential rather than merits. In other words, don't just look at what they've done in the past — look at what they could do for your business in the future.

For example, if you're looking for someone to help you grow your business, make sure they have a proven track record of assisting companies to achieve their goals.

On the other hand, if you're looking for someone to help you improve your internal communication, make sure they have experience working with companies of a similar size to yours.

Hire a StoryBrand Guide for better results

Hiring a Storybrand Guide:

6 Questions to Ask

If you're going to hire a Storybrand guide, there are a few questions that you should ask them first.

1. What is Your Experience with the Storybrand Framework?

The first question you should ask a potential Storybrand person or team is their experience with the framework.

You want to ensure that they're well-versed in the framework and understand how to apply it to businesses.

2. What is Your Experience in Marketing?

In addition to their experience with the Storybrand framework, you'll also want to know their experience in marketing.

This is important because you want to make sure that they understand the ins and outs of marketing and how to create effective marketing materials.

3. What is Your Process for Working with Clients?

Another important question to ask a potential Storybrand expert is their process for working with clients. You want to ensure that they have a solid process to help you achieve your goals.

4. Do they convey a clear message?

Unfortunately, marketers invest a lot of resources (time, money, energy, etc.) on activities that don't convert leads or result in sales for poor communication. Developing a clever marketing experience without considering how to stand out as a brand would be pointless - this is where clear communication comes in.

As a whole, your brand's narrative should demonstrate a clear understanding of the customer's problem, how your product or service solves it, and the unique value that you offer. In addition, Storybranding can help you simplify and focus your messaging so that it is more likely to resonate with your target audience.

5. How Do You Handle Revisions/Feedback?

Revisions are inevitable when working on any marketing project. Therefore, you'll want to know how a potential guide handles revisions.

You want to ensure you work with a storybrand pro who is open to making changes and willing to work with you until you're happy with the final product.

6. What kind of results have they achieved for other clients?

When looking at potential Storybrand guides, please pay close attention to the results they've achieved for other businesses.

You want to ensure that they have a proven track record of helping businesses reach their goals.

StoryBrand Guide Summary

Not only is marketing changing rapidly, but elevating your brand's visibility isn't enough to create leads or promote sales. A StoryBrand framework specialist will assist your firm in connecting with its target audience and achieving a return on investment.

Hiring a Storybrand guide can be a great way to help you improve your marketing expertise and grow your business. However, it's essential to ask the right questions before making your final decision.

Although obtaining the services of a specialist who is the best fit for your organization might be difficult, following the suggestions outlined below will put you on the right path.

If you want to implement StoryBrand Strategy with your company, working with a StoryBrand Certified Guide is the best way to do it. To learn more about how we can help you, visit www.reddoordesigns.com!

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