What is a StoryBrand BrandScript?

What is a StoryBrand BrandScript?

If you're looking to create a powerful, compelling brand for your business, you need to start with your brand's story. In this blog post, we'll discuss what a StoryBrand BrandScript is and how you can use it to create an effective branding strategy for your business.

What Is A StoryBrand BrandScript?

The StoryBrand BrandScript is a marketing framework popularized by Donald Miller, designed to help businesses clarify their marketing message, and connect with their customers in a way that resonates with them. The BrandScript is based on the idea that customers are the heroes of their own stories, and businesses should position themselves as the guide who can help them achieve their goals.

The BrandScript is composed of seven elements: a character, a problem, a guide, a plan, a call to action, a failure, and a success.

Your customer is the hero of the story, you are the guide.

The 7 Elements of a StoryBrand BrandScript

The BrandScript is composed of seven elements:

  • Character: Identify the customer as the hero of their own story
  • Problem: Identify the problem that the hero is facing
  • Guide: Position the business as the guide who can help the hero solve their problem
  • Plan: Provide a clear plan for how the hero can solve their problem
  • Call to Action: Give the hero a clear call to action that inspires them to take the next step
  • Failure: Show the consequences of not taking action
  • Success: Paint a picture of what success looks like after the hero has taken action
paper, heart, symbol

Each of these StoryBrand elements helps businesses create a narrative that speaks directly to their customers' needs and desires. By identifying the customer as the hero and the business as the guide, the BrandScript helps businesses create a clear and compelling message to ideal customers that differentiates them from their competitors and inspires customers to take action.

Overall, the StoryBrand BrandScript is a powerful tool for businesses looking to connect with their customers and create a meaningful impact in their lives. By understanding the principles of storytelling and applying them to their marketing efforts, businesses can bring in more customers by creating a narrative that resonates with their audience and helps them achieve their goals.

Your brand helps your customers achieve their goals.

Core Elements Good Storytelling for Your Brand

Every brand has a story to tell, and in order to connect with consumers on a deeper level, that story needs to be told well. As a business owner, here are the core elements of good storytelling to keep in mind that will help your brand messaging connect with your audience.

The StoryBrand framework offers 3 core elements for how to structure a compelling story with a main character and a clear beginning, middle, and end. According to the StoryBrand method, a good story should have the following elements:

  1. Introduction: This is where you introduce the hero (your customer) and the problem they are facing.
  2. Conflict: This is the middle of the story where you describe the challenges and obstacles the hero must overcome to solve their problem.
  3. Resolution: This is where the hero overcomes their challenges and achieves success.
Your customers are on a journey.

The key to creating a compelling story is to make the hero's journey relatable to your audience and to position your business as the guide who can help them achieve their goals. The StoryBrand framework emphasizes the importance of keeping the focus on the customer and their needs, rather than on the business itself.

By following this structure and incorporating the other elements of the StoryBrand BrandScript, businesses can create a powerful and persuasive narrative that connects with their customers and inspires them to take action.

Your customers are on a journey.

Keys to Creating a Persuasive Message

In addition to the three core elements of a good story (introduction, conflict, and resolution), the StoryBrand framework includes several other elements that are crucial for creating a persuasive narrative. These elements include:

  1. A clear and compelling message: This is the core of the StoryBrand framework, and it emphasizes the importance of creating a message that is simple, clear, and easy to understand. The message should communicate the benefits of your product or service in a way that resonates with your audience.
  2. Empathy for the customer: To create a message that connects with your audience, you need to show that you understand their needs, wants, and desires. This requires empathy and a deep understanding of your target audience.
  3. Authority: To position yourself as the guide who can help the hero solve their problem, you need to establish yourself as an authority in your field. This can be done by showcasing your expertise, experience, and credentials.
  4. Social proof: People are more likely to trust and take action based on the experiences of others. By including testimonials, case studies, and other forms of social proof, you can build credibility and establish trust with your audience.
  5. Call to action: Every good story needs a clear call to action that inspires the hero to take action. This can be as simple as asking the customer to buy your product or service, or it can be a more nuanced call to action that encourages them to take a specific next step.

By incorporating these elements into your messaging, you can create a powerful and persuasive story that resonates with your audience, calls them to action, and inspires them to take action.

Your story must call your audience to take action.

Things To Avoid When You Are Writing Your BrandScript

1. Don't try to be too "salesy."

Your brand script should not read like a sales pitch. Instead, focus on creating great story and a narrative that will resonate with your audience and help them understand your brand.

2. Don't use jargon or industry-specific language.

Your brand's communication and script should be accessible to everyone, so avoid using jargon or industry-specific language. Instead, focus on using language that is easy to understand and relatable.

3. Don't make it too long.

Keep your BrandScript concise and to the point. Remember, you want your audience to remember your brand, not fall asleep reading your script!

4. Don't forget about call-to-actions.

Your brand script should not only be informative, but also actionable. Include call-to-actions throughout your script so that your audience knows what they can do next.

5. Don't forget to proofread.

Before you publish your brand script, make sure to proofread it for any errors or typos. You want your audience to take you seriously, so don't let careless mistakes ruin your credibility.

What Can I Use StoryBrand BrandScript For?

  • Your BrandScript can be used as a guide for creating compelling marketing content that clearly communicates your brand message, your own story.
  • Use your BrandScript to create an elevator pitch that succinctly explains what your brand is all about.
  • Develop marketing materials like website copy, brochures, and email campaigns that are aligned with your BrandScript.
  • Create social media posts and ads that tell a clear brand story and capture attention. These posts should tell your customer's story and it should help your customers achieve success.
  • Use your BrandScript as a foundation for training employees on how to communicate the brand message consistently.
  • Give your BrandScript to marketing agencies that you hire to give them clarity on the direction and message of your brand.

Branding through storytelling can be an incredibly effective way to connect with your target market and build a loyal following. But it's not always easy to get it right. If you're not sure where to start, consider working with a StoryBrand certified agency who can help you craft a compelling brand story that resonates with your audience.If you'

You don't need to do this alone.

Where Can I Find Someone to Help Me With My BrandScript?

If you're looking for someone to help you with your BrandScript and marketing messages, the best place to start is by contacting a StoryBrand certified marketing agency. Luckily, you've found one right here!

At Red Door Designs we use the StoryBrand framework to create websites & sales pages that help you stand out as an expert in your field.

Red Door Designs is here to help.

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If you'd like to learn more, let's talk.

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