You also know it’s time to prioritize a redesign. But you’re super busy and the idea of taking on a project like this feels too daunting. After all, it’s not about just getting new business cards. Once you go down this road, everything has to change—your website, signs, collateral, advertising, sales sheets and so on.
It’s a lot of work. I get it.
Perhaps you attempted a redesign and realized there were too many factors to figure out, got overwhelmed, and put the project on the backburner for a while. But now’s the time to get the ball rolling again.
Whether you’re going the DIY route (I suggest against that) or you’re getting support to manage the process, these three steps will get you back on track.
1. Keep the end in mind when you start
Getting clear on your goals will help determine the scope of your redesign—if you need to just tweak a few things or do a complete overhaul (or something in between).
2. Focus on your core brand identity first
Your core brand identity is typically derived from your logo. So a good place to start is to determine whether or not your logo needs a refresh or overhaul. Then you can make design decisions about the other elements based on that.
3. Phase it out
Once you’ve gotten the full scope of what your redesign project will be like, you can break down bigger tasks into bite size chunks and spread it over several weeks to several months, and in some cases, a couple of years.
A brand redesign doesn’t have to be a daunting project. It can be fun and, dare I say, easy! The trick is knowing exactly what you’re getting out of the process and having a solid plan and the right support in place to execute.