StoryBrand Website Copy That Sells —
in 2.5 Hours Flat
Done-For-You website copy for self-employed experts ready to double conversions.
Most service providers miss out on sales because their website copy isn’t working.
- Your website isn't attracting enough leads
- Trying to write your own copy feels like torture
- You're busy and wish someone could just do it for you
- Your website doesn’t reflect your level of expertise
- You know "story" is important but you're not sure how to do it
Crafting high-converting website copy that sells shouldn't be so hard.
I can help you:
Get a Return on Investment
Make smart copy decisions that guarantee a return on your marketing dollars.
Stay in Your Zone of Genius
Have website copy that sells for you 24/7 so you can stay in your zone of genius.
Know It's Done Right
Collaborate with an industry pro so you know it’s done right — in 2 hours or less.
Here's the challenge:
When you're self-employed, you're too close to your own business to talk about it clearly — which makes it literally impossible to get the perspective needed to create copy that sells.
It's like trying to read a label from inside the bottle.
It just doesn't work.
That's why Copy That Sells is so effective, because you have an expert providing the guidance, clarity and perspective needed to make sure it's done right.
I get it. Not being able to find the right words is extremely frustrating.
You became self-employed because you love the work you do. The last thing you want to deal with is "marketing".
You're not alone. As a business owner myself, I understand how challenging it is to wear "all the hats"— and how expensive it can be to hire someone to write copy for you.
Many of my clients come to me after dumping $10k on a single sales page that didn't even work. Over the last 20 years, I’ve helped hundreds of business owners just like you clarify their message so they can focus on the work they love and let their website do the selling for them.
I believe creating copy that sells should be quick & easy.
Here's my simple, but effective formula for success:
StoryBrand Strategy + Clear Words = Increased Profits
In 4 simple steps, you'll have strategic StoryBrand copy that sells — so you can do what you do best.
Here's how it works:
1 intake
Answer some simple questions about your business.
Answer a handful of prompts while watching my cliff notes version of StoryBrand — so you can make smart copy decisions that guarantee a return on your marketing dollars.
2 write
Let me write your website so you know it's done right.
Get a massage or enjoy a long lunch with friends while I get busy leveraging 20 years of experience to map out the exact words for your website and your brand story — so you know it’s done right.
3 collaborate
We'll collaborate to ensure your copy is aligned with your voice and the nuances of your industry.
On our 90-minute collaboration call via Zoom, we'll review and refine your brand story and website copy until it's perfectly compelling and set up to sell.
4 magnify
You'll have a brand story and website copy that gets you more clients and amplifies revenue!
Your new website copy will sell for you 24/7 so you can focus on the things you enjoy.
Plus, you'll have all the language you need to create any future marketing materials!
Includes 30 days of light edits & support!
"Kris magically wordsmithed my answers into copy I fell in love with! I’ve made 100k in just 93 days with the sales page we created!"
Neill Williams
"It worked! Within 24 hours of updating my site, a client booked my service without any sales call needed!"
"Working with Kris turned things around for me and my business. Within the first week I had 3 prospective client calls booked! (Normally I averaged 3 a month.)
I was initially worried by the price tag but now see the immense value she provided. Getting just one new client more than covered my investment.
DEB MEYER
SMALL BUSINESS OWNER
"I used to spend hours on sales calls and it was eating up a lot of my precious time.
Kris helped me simplify my site and create a clear message that resonates with potential clients. She made it easy for them to understand my unique value too.
Now I can focus on work I love because my website does the selling for me."
EMILY GOWEN
COACH
I was initially intimidated about creating new website copy because I had recently hired a writer who wrote in a style that just "didn't feel like me".
Kris' thoughtful guidance made the process not only fast and painless, it was fun!
Kris restored my faith in copywriters AND captured my voice to a T. I'm delighted with the results!
LYNN WOLFSTONE
LANDSCAPE DESIGNER
It's a Bonus-Palooza!
BONUS 1 - $500 Value
How to Gather Testimonials That Sell
Get my proven system to effortlessly gather testimonials that sell for you. You’ll learn how to get testimonials that are so good you will never have to worry about "getting" clients again.
BONUS 2 - $750 Value (Limit to first 3)
High-Converting Website Review
Once you've implemented the copy we create, I'll record a comprehensive video review of your website with feedback on font treatment, photography, design and layout to make sure your set up for success and look like the expert you are.
BONUS 3 - $10,000 Value
Proven Sales Funnel Templates
High-converting landing pages, thank you pages,
and sales pages that you can create in under an hour.
BONUS 4 - $500 Value
Headshot & Website Photos Made Easy
Know exactly what photos you need to stand out as an expert in your field and build instant trust with potential clients. Give this guide to your photographer to make sure the shoot is a success.
BONUS 5 - Pricele$$
Capsule Copy Bank
When our process is complete, you'll have all the language you need to create any future marketing materials!
Anytime you need to write something for your business, you'll simply pull it from the Capsule Copy Bank Wireframe and paste it into the desired platform (Instagram posts, LinkedIn profile, Marketing emails, Proposals and more!). Never reinvent the wheel again.
"I'm a decent writer, so it was discouraging when my carefully-crafted website wasn't get the results I was hoping for.
The growth of my business had stagnated..."
"Working with Kris turned things around for me and my business.
It was great having an expert in the Storybrand framework guide me through every aspect of my website. Kris provided the exact wording I needed to powerfully dissolve prospective client concerns and communicate my value.
Within the first week of working with Kris, I had 3 prospective client calls booked!
(Typically I average 3 a month)
I was initially worried by the price tag but now see the immense value she provided. Getting just one new client more than covered my investment.
Kris’ short and simple prompt videos made our 1:1 strategy session very impactful. We used some of my wording so it felt like my voice, but Kris elevated and refined it to help tell my story in a compelling way.
AUTHENTICITY. CONNECTION. TRUST.
No icky selling tactics — guaranteed
My approach is based in authenticity, trust, connection and storytelling methods that convert without all the pushy stuff.
"My plate was full and I writing my own website copy felt impossible.
I didn’t know where to begin. The task kept falling to the bottom of my to-do list."
"When I found Kris, I kept thinking “if this woman can sell me at her website, she can definitely sell my customers at mine”.
Kris over delivered on her promise, she made the process so easy and so fast — I found I was enjoying the process. All I really did was answer some questions, (I didn’t even put much thought into how it sounded). Then, I just sat back and let Kris work her magic
I was so blown away by how quickly she put all the pieces together. I ended up with a strategic website copy that feels aligned and will help my business grow faster.
And the time she saved me was worth it's weight in gold. Now I can focus on the work I love while my website does the heavy lifting of attracting my ideal clients.
Don't let mediocre web copy keep you from bigger profits.
Let's get it done in 2.5 hours flat!
Too many service providers end up burning out simply because they didn’t have an expert to make sure their website was strategically set up to help them convert new leads with ease.
You’ve worked too hard to keep struggling.
Let's make sure your copy does the heavy lifting for you 24/7.
StoryBrand Website Copy That Sells —
in 2.5 Hours Flat
If you're ready to double your conversions, I'm ready to get you there.
"I love Kris Jones' work"
— Donald Miller, Author of Building a StoryBrand
FAQ'S
I take an integrative approach to website copy, so the home page we'll create includes all the "typical website pages" into one page— an "About You" section and a "Services" section. Why? Because scrolling down your page is a much more intuitive and smoother way to digest information and tell a story (vs. having to navigate from page to page -- this can feel "choppy" — especially for mobile users).
The Copy that Sells Program includes 30 days of light edits and support. We'll be sharing a google doc that's collaborative so it's easy to ask questions and get feedback after our session is complete. Also, once your copy is implemented on your website, I'll review it one last time to make sure everything is perfect and set up to sell — not only from a copy perspective, but also from a design perspective.
Storytelling taps into our primal/emotional brain, which is where decisions are made. Humans are simply wired for story because it's been the way we've connected since the beginning of time, sitting around the fireside. My approach is not only about telling your story, it's about inviting your customers into a story with you so they feel seen, heard and understood. Story is the most effective way to attract the right clients without the need for "icky selling tactics".
One of my favorite quotes is "If I had more time, I would have written you a shorter letter — Winston Churchill".
Getting your ideas clean and clear takes effort. This is why the internet is full of so much clutter. I think a lot of us overestimate just how much time our clients have to spend reading our website. You are doing y our buyer a favor when you curate, edit and refine your work. When you respect their time, they trust you more. People actually don't read websites anymore, they scan them. So everything we create will be with that in mind. In the end, your copy will be easily digestible, effortlessly scannable and will motivate your potential client to take action.
Think of a wireframe as a blueprint. It's the best way to get the strategy in place and your words dialed in, before the design process. You would never build a house without an architect, so definitely don't build your website without a strategy.
This program is strictly about getting your website strategy and copy created so it does the selling for you. Once you implement the copy on your website, I'll record a loom video with my feedback on the overall design as well as copy so you know it's done right.
Copy That Sells works best for service-based solopreneurs.