What is StoryBrand Messaging?

[00:00:00] Welcome to from Click to Client, where we transform a confusing message into a clear, compelling story that sells. I'm your host, Chris Jones, StoryBrand marketing expert. I'm here to help you attract more dream clients with the power of story.

Speaker: Hey there, I am Kris from Red Door Stories, and I help coaches, consultants, and service providers transform their websites from ineffective online placeholders into client converting machines. Today I wanna talk about something that's revolutionized marketing for businesses of all sizes. StoryBrand messaging.

If you've been struggling to connect with potential clients or feel like your marketing just isn't working, this could be exactly what you need.

Let's be honest, most people make a critical mistake in their marketing. They create websites that function like a static brochure filled with their credentials, services, and company history, but offering no clear path [00:01:00] for your potential client.

It's just information sitting there, like a bump on a log, not working for you. Here's the problem. Your potential clients don't care about all your credentials, at least not initially. What they care about is solving their problems. In today's distracted world, you have about seven seconds to capture someone's attention before they bounce to another website.

Seven seconds to show them you understand their challenges and convince them you can help and then compel them to take action. StoryBrand is a messaging framework developed by Donald Miller that completely transforms how a business communicates with their customers. It's based on a simple but powerful idea.

Every great story follows a universal pattern that's hardwired into our brains. Think about your favorite movies from Star Wars to the Hunger Games. They all follow a similar pattern. A hero has a problem they don't know how to solve. Then they meet a guide who [00:02:00] helps them succeed. The fatal mistake most businesses make is positioning themselves as the hero of their story.

But in effective marketing, your customer is always the hero, and you are always the guide. The story brand framework helps you clarify your message by focusing on seven key elements, a character, which is your customer or your client who has a problem they're trying to solve.

They meet a guide that is you who gives them a plan and calls them to action, helping them avoid failure and end with success. When you implement this framework, something magical happens. Instead of proving your expertise, you create an immediate emotional connection that makes people want to lean in and fully engage.

This isn't just feelgood fluff, it's psychology in action. People like to believe they make logical decisions based on facts and credentials, but the reality is that emotions drive [00:03:00] decisions first. Then logic justifies that choice. When your messaging follows the StoryBrand framework,

it triggers powerful neurochemical responses. Cortisol keeps them engaged as they recognize their challenges. Oxytocin deepens connection as they feel understood. Dopamine sparks excitement as they envision future success. Your brain literally says. Finally someone who gets it.

Let me share a quick example of one of my clients, Andrea, who was struggling to articulate her value and despite being an expert coach with five years of experience, her close rate was stuck at 20% because potential clients couldn't see what made her approach unique. Through StoryBrand messaging, we uncovered the unique elements of her client's transformation story.

We positioned her clients as heroes and Andrea as their guide.. The impact was dramatic. Her close rate soared from 20% to [00:04:00] 95%, and she started consistently hitting 50 K months. Even more significant, she gained clarity and confidence about the value of her work. StoryBrand messaging isn't about clever marketing tricks or gimmicks, it's about communicating clearly in a way that resonates with how human beings naturally process information.

When you make your customer the hero and position yourself as their guide, you, create a powerful connection that transforms your marketing from forgettable to unforgettable. If you're tired of confusing your potential clients and you're ready to clarify your message, it's time to embrace StoryBrand.

Your ideal clients are waiting for a guide like you to help them succeed. If you found this helpful, hit that subscribe button so you don't miss my next podcast on implementing StoryBrand on your website.

And if you're ready to transform your marketing with StoryBrand, but don't wanna do it alone. Visit red door stories.com to learn how I can help you clarify your message and create [00:05:00] a website that actually converts. Remember, confused clients don't buy. Clear messaging leads to connection, and connection leads to clients.

If this resonates with you, go to red door stories.com and book a free Money-Making Messaging call with me today. We'll take a look at the story you're telling and tune it up so you can start getting more clients on autopilot.

Is your website turning away Potential clients? I can help you turn that around. Book a moneymaking messaging call with me today and we'll transform your story into your most powerful sales tool. That's all for this episode of From Click to Client. Don't forget to subscribe and follow. I'm Chris Jones and I'll see you next time.