Why Your Website Should Be Your Marketing Hub

[00:00:00] Welcome to from Click to Client, where we transform a confusing message into a clear, compelling story that sells. I'm your host, Chris Jones, StoryBrand marketing expert. I'm here to help you attract more dream clients with the power of story.

Speaker: Hey, there, I am Kris Jones from Red Door Stories, and today I wanna talk about something costing many business owners thousands of dollars in lost revenue. It's treating your website as just another marketing checkbox. Think about your marketing to-do list right now. Social media posts, email newsletters, networking events, podcasts, maybe even paid ads.

It's exhausting, right? It's like spinning plates while riding a unicycle. What if there's a better way, one that lets you do less marketing, but get better results? That's what I wanna share today. I. Picture our solar system. The sun sits at the center. Everything else orbits around it. Your marketing [00:01:00] should work the same way.

Your website isn't just another marketing planet, it's the sun, the center of your marketing universe. Everything else points people to it. Most business owners try to convert clients directly on LinkedIn or at networking events. It's inefficient. These platforms should have one job guide people to your website.

Let your website do this selling for you. This approach is liberating. You don't need to be everywhere anymore. Choose just two marketing activities you enjoy. Drive people to the website and forget the rest. Use them to point people back to your website and let your website handle the conversion for you.

With your website as a marketing hub, you create a clear path for clients. You maintain consistent messaging. You free up time to serve your current clients. You build a system that doesn't burn you out. But here's the problem. Most websites aren't equipped to be marketing hubs.

They're digital brochures. They're [00:02:00] static collections of our credentials and services. Kind of like a resume. There's no clear path for your visitor. These websites were built for a world that no longer exists. A world where people read every word. Where they had time to figure out what you do Today, we juggle endless distractions while making important decisions.

So what's the solution? Transform your website into a story-driven client attraction system. Tell the right story. Make your potential client the hero and position yourself as their guide. This creates an immediate emotional connection making people want to engage with you. A story-driven website captures attention in seven seconds.

It makes clients feel understood. It positions you as the clear, obvious choice, and it justifies your rates. It also fills your calendar with ideal clients. Let me share an example. My client, Dominick, is a certified muscle systems expert. He was exhausting [00:03:00] himself with scattered marketing.

His messaging was inconsistent and he attracted poorly qualified leads. He was frustrated and his marketing was all over the place. He was wasting time with the wrong leads. We created one powerful message for his story-driven website. We focused on just two marketing channels and everything directed back to his website.

The impact of this was immediate. His Facebook ads achieved a six to one return. A prospect was so moved by his messaging that she actually cried when she read it, and then booked a call with him immediately. He made back the investment of working with me 20 times over in one weekend. Now he is less stressed.

His marketing works for him instead of the opposite. And here's the truth. You don't need to do it all. You don't need to be everywhere. You need one powerful website as your marketing hub. When your website tells a compelling story, it becomes your most powerful marketing tool. It can work [00:04:00] tirelessly so you can focus on what matters.

If this helps hit subscribe or follow to make sure you get notified of my next episode. Don't miss my next video on creating a story driven website ready to transform your website. Visit red door stories.com and book a moneymaking messaging call with me. We will walk through your story and look at what's working and what isn't and get it all tuned up.

Remember, while others shout, look at my credentials, your story whispers. I understand you, and that makes all the difference. Thanks for watching and listening, and I'll see you next time.

Is your website turning away Potential clients? I can help you turn that around. Book a moneymaking messaging call with me today and we'll transform your story into your most powerful sales tool. That's all for this episode of From Click to Client. Don't forget to subscribe and follow. I'm Chris Jones and I'll see you next time.