The Power of Storytelling for Business Success with Kris Jones

The Simplicity Sessions with Jenn Pike

I mean, in a crowded market, which you know most of us are in, uh, you have to figure out ways to stand out and be you and not be looking at other people in your industry for inspiration. Yeah. And the best way to do that is just really to focus on. How are you different? What are you doing differently? 1, 2, 3, 4.

You are listening to the Simplicity Sessions podcast. I am your host, Jen Pike. Join me for weekly doses of simplicity, education, conversations, and inspiration all around women's health and hormones, movement, mindset, motherhood and business. All of the audacious elements of who I am, what I bring to the world, and quite honestly, a permission slip.

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Welcome back to another weekly episode of the Simplicity Sessions podcast. I am Jen Pike, your host. You are listening to a Thursday episode, which is where we dive deeper into the business, behind the scenes of the business. We talk about mindset, motherhood, money, all of the. Things that go into either running your own company or being a subcontracted, you know, employee or being a practitioner.

A clinician, I do tend to attract a lot of [00:02:00] those and what I'm really excited about in our conversation today is I have a story brand guide, and. Founder of an incredible company called The Red Door Designs, Chris Jones, who was mentored by the author of Building a story brand, Donald Miller himself with over 20 years of experience and clients like Nike and Adidas under her belt.

She's extremely passionate about helping coaches replace all of their marketing with a single story. So they can multiply their revenue and focus on what they do best. She's been able to achieve incredible transformations for her clients, including increased revenue by 300%, record breaking lead calls, and clients booked scaling from 30 K months to 300 K months, charging six times more for the same surface.

And she really believes that writing copy for your own business does not have to feel like torture, which I know those of you in business who are listening are like. Yes it does. Yes it does, and it really does not. And in fact, once you know how to actually tell a [00:03:00] compelling story, it can be fast, it can be easy, and it can be fun.

And I would also say that there is a layer of simplicity and ease that comes along with that. So welcome Chris to the show. I am very excited for this conversation today. Oh, Jen, I'm really thrilled to be here today. Thank you. So you do something that I think is, um, very under, uh, serviced in the industry, which is help business owners really learn how to craft not just their own story, but the ability to really convey that story in a way where they are developing an a relationship with their potential customer, client, consumer.

And so. Let, let's just open it up by diving right in and talking about what it means to actually have your story ready to go. Well, liberation number one. I mean, when you, when you have a story, and I believe every business really only needs [00:04:00] one story to really effectively market because you're, once you have a, a powerful, compelling story.

You can repurpose it literally everywhere. So it can live on your website, it can inform your podcast interviews, it can inform your calls with potential clients. Um, it really works like an accordion, so it can stretch out wide and it can. Get really narrow. You, you can use your story even to answer that question.

What do you do that makes a lot of self-employed people cringe, right? It's like, how do I describe what I do in a clear and concise way that opens up a, a, a deeper conversation that's really ideal? Um, when you have the right words and when you have a compelling story, what. What happens as kind of a byproduct of that is just more confidence.

You really know. You really get clear on how [00:05:00] important, uh, on the problem you solve and how important it is, and you have the words to be able to talk about it clearly, and that allows you to show up with more confidence everywhere you go. So yeah. I, I feel like, you know, when I look back to all the years that I've been in business, and especially when more email and online marketing started to happen, there was this.

Insanely long, you know, sales script page template you are meant to follow. That was just bullet points on top of bullet points and over scripted and this is what you get. And it was very much focused on that. And what you're talking about is actually the antithesis of that. Yeah. Which is like you are, when I listened to you talk about it, I'm like, you're immediately going for like the, the heart of the individual that you're trying to connect with and be like, I see you.

I get you and we share our stories. Mm-hmm. We let the person on me receiving [00:06:00] end, like drop their shoulders a little bit, because that's like where resonance happens. If we hear something from someone, we're like, oh, they've gone through this, or they've had this experience. So if you think about it through the lens of.

Did you, I know you didn't, you know, coin this in terms of like what you're teaching. You've had incredible mentors before you, but you obviously really have been able to identify gaps in marketing and in advertising to go in and help companies and individuals replace these long sales pages. Mm-hmm.

Using video and using storytelling. So can you give us some examples of. Industries where this works really well. Mm-hmm. Uh, uh, all industries. I hate to just do a blanket statement like that, but it, it can work effectively. Well, let me put it this way. For service providers, when you are the face of the business, it is [00:07:00] your business and you can't multiply yourself and be everywhere.

You really wanna just do the work. You're. You're on the planet to do. You wanna serve your clients, you wanna to use your gifts, and you don't wanna become a part-time marketer. And so it's even more important for these people to have tools that work for them on autopilot. The truth is most people are looking at your website on their phone, number one.

So it's different than kind of in the earlier days. The other thing is our brains are just inundated with information coming at us from all directions. And oftentimes we're looking at a website while we're in, you know, line to get a latte. And so because of this we have to write websites in a different way, in a way that.

Our brain can really digest the information and the story can really unfold on a single [00:08:00] page. I'm not against a longer format page. Mm-hmm. But the endless, endless, endless pages, I mean, people just don't read it. They don't have the patience for it, and you essentially lose trust by approaching it that way.

The idea is for someone to come to your page. Your website and to really feel like they've sat down and had coffee with you. When you sit down and have coffee with someone, you don't sit down and go, Hey, let me, let me tell you about how I can solve your problem. Uh, this is how I can do it. And these are the features and these are the benefits.

You sit down with them and you connect first. Right? So it's like. What's going on for you? What are you struggling with? What are you hoping you know? What are you hoping to experience in your life and taking the time to connect in person. It's no different on your website. We really want your [00:09:00] website for them to essentially feel like.

They've come to your website, they are the priority. They are the central character in your story. They are the hero of your story. They matter more than you and your wonder, you and your wonderful way of solving this problem. Um, first we wanna establish that connection. We wanna establish trust. People don't.

Work with the best of the best. They work with the one they feel the most connected to. And so through story and through strategy, we can really, I. Recreate that feeling of like virtually having a coffee with you even if you're not there. Through messaging, through video and through the flow of the page.

There's two things that you've said in there I think are really important for us to circle back to and put a pin in. And the first part is that, you know, you bring up such a good point in that most people are [00:10:00] mobile device users now and how they're taking in their content and what usually people are gonna number one.

Formatting is so different. So if it's form, and you have to know this as a business owner, how you format for a webpage on like a computer versus a phone. You've gotta test both of these to make sure that it shows well. The second piece is people nowadays, if they don't see what they're looking for in three swipes or they don't see the price, they're a like it.

It's not, people are not doing that anymore because they're, like you said, over-consumed. Mm-hmm. And then. The other piece in that, that I really love is the connection piece. So this is it. This is why Instagram stories and videos do so well, because p and reels, right? Anything where people are getting a glimpse of you and your life, it doesn't even have to necessarily be about the product.

They wanna like sample you, right? And, and get a feel for that because you're really, you're, you're buying relationships. Business. That's what people are paying for. They hope there's a [00:11:00] transformation on the other side of the relationship, but that's really what, what people are saying yes to. So you coach business owners on how to create their one minute story and, and how, how do you do that?

Mm. Well, uh, you know, we follow the, the story formula, which is the same whether you're reading a book, going to a movie, hearing a story, hearing someone share a story. It always follows the same formula, which is, it begins with a hero that has a problem they don't know how to solve. They meet a guide with a solution.

To their problem. That guide gives them a plan that calls them to action, so they are inspired to take action, and then we pull them through the story through stakes, meaning success can be had, but failure could also be had but avoided. So those are all just like a smattering of all the components that that.[00:12:00] 

Are integrated into every story. So to answer that question, what do you do in a compelling way? You wanna, you wanna follow that same structure, you only have a couple sentences to do it in. So how do you do that? You begin with the hero that has a problem. Every story, even every post, every conversation.

Ideally begins this way because that's what pulls our brains in our, our brains can't help but engage when our communications begin with a hero that has a problem. So you wanna brain dump what are the struggles that your clients are having and, and do it in their words. And when you get on calls with them, what are they complaining to you about?

And. Get that down on paper and then you wanna start your story that way. Like, you know, Mo, most health practitioners are ashamed of their web [00:13:00] website and it's not working effectively to bring them new clients or patients. That's a problem. And if I share that with someone, they're gonna lean in. 'cause we can't help but wanna know like, where is this gonna go?

Is this problem gonna get solved? Yeah. So we wanna always begin the answer to that question with that. And then we wanna position our service as the solution to the problem. So I write stories and. Create websites that are perfectly aligned with you and your expertise so that you can get more clients, grow your business, have more free time.

So notice like in two sentences, I started with a hero that has a problem. I stepped into this story as the guide with a solution, and then I pulled them through the story. By [00:14:00] ending it with the success and you, you've done it in a succinct way in which I think, and I could definitely be that person where I'm wordy, I.

And so I could say what you just said, but probably in a paragraph. And so it's taken me time over years of building a business to learn like what people call your elevator pitch, right? Like you got 60 seconds, maybe less. Can you condense what you do? The the other stuff can be the followup when someone leans in and goes, oh, tell me more.

Yes. So I think that's like such an important distinction. Now a question I have around that is, what have you found to be the difference in terms of, um, success with having the story written versus the story verbalized, like on video? Or do you recommend both? Ooh. I highly recommend both. Yeah, I mean the, the one, what I call the one liner, which is kind of like an elevator pitch, but it, it's not like salesy.

I think the elevator pitch [00:15:00] can get a bad rap at being like too salesy, right? I don't think that, but that's kind of like cultural belief. Um. When you have a one-liner, you can put it in the, in your email signature. So literally every email that you send out, that's that two sentence story is under your name.

This is how people begin to remember what it is that you do. And half the battle of marketing is just being remembered, right? So if you can. Take the time to drill it down. And I have a freebie that will walk you through exactly how to create this for yourself. Perfect For no charge on my website. So, um, you can put it in your email signature, you should print it out and just set it by your computer so you begin to memorize it.

People that have an answer to the question, what do you do? It's not 'cause they're. They're quick on their feet, it's because they've actually memorized the answer. And once [00:16:00] you've memorized it, you can play with it a little bit. But I'd highly recommend memorizing it. Use that same two sentence story in your social media profiles.

It's a much more compelling way to show up on social media in, in your profile. You can put it on your LinkedIn, wherever you show up. It should be with you everywhere. So the written version is great for things like that. Um, the, the video. Version of your story. Um, it's equally as important. Um, I think you really need both.

On, on the pages that I build for my clients, I always have them step into the story as the guide and we record like a one minute to 92nd video. Of them, and I write the script for them and we introduce them as the guide in the story [00:17:00] that way. But I always follow that up with a written version of that story.

So either way, right? We wanna capture people who are. In an environment, they're probably on their phone again, but like in an environment where they can absorb video, a, k, a, not at Target or not in their car, and they can watch the video, great. Then they're gonna get to know you. They're gonna, so much comes through in video that doesn't come through.

And still photography your energy, your tone, your authority, your expertise, your heart. Yeah. And. Um, we don't wanna miss out on that just because we're shy and we'd rather have still photos. So what I typically encourage my clients to do, and there are tricks that you can do to make it much easier on yourself if you're, if you are a little shy or not eager to get on camera, I don't know many people who are.

Yes. So there are, there are tools, um, that we [00:18:00] can talk through today, but just that make it easier. Um. To get on camera and to make you feel more comfortable. Um, so we begin with that and then I follow that up with a written version of, you know, you stepping into this story as the guide. I think that it would be really beneficial for our audience to talk about some of those tools because I do a lot of business mentorship for business owners and.

It is, there's a lot of fear around pressing record. Some of it is, it's confronting when you see yourself right on video, and we're always very critical of ourselves, but also we can be critical about the sound of our voice or tonality and this, you know, wanting to get it perfect and wanting to get it right.

So I would love if we could talk about some of those tools. And then I just had one question before we do that, which is, do you notice or have you measured different conversion rates versus a video that [00:19:00] would be recorded with captions versus not? Because I'm just thinking when you're talking about like the person who's standing in the line somewhere reading captions.

Like I, I notice a difference in my Instagram stories. For engagement on the stories that have captions versus don't. Oh, yeah. I mean, it's hugely beneficial. You should always, always have captions. Even if somebody can hear the audio, the captions are almost become just like an added, interesting graphic, you know, for people can hear.

Right, right. Like it's, yeah. Yes. It's really fun and the spelling right all the time, but close enough. Right, right. Close enough. Yeah. People are pretty, pretty forgiving. Yeah. Yeah. I mean, it's. If, if you have the option, absolutely add captions no matter what. And that way you're just making sure too, you're going to be able to connect with all kinds of people, should people have a disability.

Um, and, and even those who don't, I just, it's [00:20:00] just helpful to kind of have your message reiterated in a way with, with the words. You love it. Love it. Okay, so let's dive into some of the actual tools to make this easier. Okay. Okay, so the number one tool that I recommend for my clients is called Big View.

Have you heard of Big View before? Oh, I haven't. BIGV, um, I think it might be.io or.com, but it's big view and what I love about Big View is that. You can just copy and paste your script into big view and it's a teleprompter and recorder in one. Um, so I love that because it's hard to memorize the script and.

When somebody is reading a script and you can tell that they're reading it, it feels less genuine. So what we really want to make sure that it doesn't look like you're reading this [00:21:00] script. We want it to feel like it's really coming from your heart, which it is, right? Because you've written it, but we, we don't want it to appear like you're reading.

So a couple great things, the teleprompter. Is hugely helpful for this. And then you can just focus on reading the words and not focus on your own image. Um, and then they have a touchup option in there so you can touch up your appearance. You can make it look like you have makeup on. If you don't, you can, uh, you can have it.

Make the eye contact looking directly at the camera. So even if there are subtle eye eye movements of you at the teleprompter, right, it will, it will adjust that, um, it just can take the edge off. Of like when I do my videos, I turn on that touch up and I'm like, okay, that's better. Um, so I really love big view for that [00:22:00] reason.

And I have challenged myself with like, I had a video to do, but I had a lunch to get to in 10 minutes. So I said, I'm not gonna overthink it. I'm gonna get the video done before I leave. And I got it done and I left. And it was just like, sometimes those little micro deadlines, we think we need an hour to get a video done.

Oh yeah. If you can just, you know, how simple can you make it? Yeah. I was like, whatever time you allow yourself is the time that will take, take you to get it done. So if you just create more time, you're just gonna procrastinate and still do it in two minutes. A hundred percent. A hundred percent, yeah. And then the other thing that I do, um, that I use is script for editing to script is revolutionary when it comes to editing because you don't have to know how to edit video.

Essentially, you upload your video into descrip and it turns it, it. It basically creates a transcript and then you edit the [00:23:00] transcript instead of the video, and all the video changes happen based on the changes that you've made in the transcript. So it allows you to just, basically you're editing a Google Doc, that's what it feels like.

Oh, wow. But you're actually editing your, editing your video. And so the beauty of this is that I might say one line, four or five different times. And I can just go in there and remove all the other ones instead of starting over and being like, I'm gonna do another take of this where I can do it perfectly.

If I flub up a line, I just repeat it knowing that I can delete it into script. The other thing is script has AI baked into it, so I could just say, remove, um, remove all the repeat takes and keep only the best ones, and it'll do that for me. The advancement of technology with AI specifically is insane. We, I have been spending [00:24:00] a lot of time, I was very resistant in the beginning to it.

I, for lots of reasons, um, but it is clearly not going anywhere. And it's one of those things in business that you do have to adapt because it isn't going anywhere. And so we've been bringing in a lot of training inside of our business mentorship programs to help practitioners and business owners.

Because the amount of time you save yourself is crazy. True. And also I just find that things like this and what we're talking about, what it does for a business owner is like, business owners are visionaries, so you have no shortage of ideas and stuff that's taking up space when you can create something like what you're talking about here.

All of a sudden you get to see yourself through a different lens. You get to understand what you offer in a more clear way. And now I really feel like it helps you flex your courage muscle and your confidence muscle as a business owner. So [00:25:00] I think this is, I think this is such a, and like it's a smart idea, but I also think it's really essential nowadays.

It really is. I mean, in a crowded market. Which, you know, most of us are in. Yeah. Uh, you have to figure out ways to stand out and be you and not be looking at other people in your industry for inspiration. Yeah. And the best way to do that is just really to focus on. How are you different? What are you doing differently?

What's working for your clients? And really just staying in your own lane and putting you out there more. Um, it through video, through messaging. When you show up more authentically as you, people can feel that. Yeah. And yeah. It is. Um, you know, we even recently started to play around with on Instagram when we have new followers [00:26:00] that are connecting.

You know, nowadays you can have, you know, a canned templated response. You can use many chats and set up automation. But what we started to play around with was I actually recorded a welcome video. Hmm. That now goes out, that actually asks, because we're a company that has two different pillars. We have health and we have business.

You know, like welcoming them to the page. And I would love to learn more about what brought you here. Is it health or is it business? Because now we get to qualify and, and vet what is the content and the information that's gonna be best for that individual. Then we can invite them into a health masterclass versus a business masterclass and create those things.

So it is, look what you're talking about. You have to just test and trial some things out. Like when many chats first came out, we had a couple months, we were like, this is amazing. And then now we're in this place where we're like, still awesome, but people are [00:27:00] exhausted of many Chaz now. And so it is this thing where like you do have to be a little bit of, um, a magician and a wizard mm-hmm.

Where you just have to keep trying new tricks. Mm-hmm. Mm-hmm. And Innovatives. Mm-hmm. Yeah. Yeah. Mm-hmm. Totally. And you know, for what a beautiful. Problem that you solved, right? Your people are getting to know you through that video and they're resonating with you and they, they're feeling like they had a quick coffee with you, and you're able to really find out exactly what they need so you can serve that up to them and.

Market to them and help them genuinely. Um, so I would imagine for the time it took you to take that video, to create that video, like how much work that that's done for you in that Yeah. That small little Exactly. Bite sized chunk of work. Yeah. And I, I think it's also that thing where if you are. If you are marketing yourself as [00:28:00] you know, someone who works with humans and who is in a coaching or a consulting, mentorship kind of capacity, it is important for people to see that coming through, not just, you know, graphics and static content, which can have incredible.

Value and knowledge and captions in it, but it's not really conveying who you are. And I think that right now the psychology of the consumer, the individual who's choosing where to spend their money is going to invest that money into transformative relationships, not just transformative products. And that's the era I think we're in right now is this is more like.

The know, like, and trust factor is really, really important. Hmm. It's so true. Yeah, it's so true. And, and it's such an efficient way to get people to know you is through video. Yeah. Yeah. What you, you know, I know that you've said that [00:29:00] you can create this one video or this one liner and then you can be, you know, repurposing it and really constructing so much of your marketing around this.

Is there an expiry on the video like. How often would you say to refresh that video? Or should you have a couple of different ones? Depending on maybe like, I'm thinking about the business owner who has multiple offers, so one video may, you know, talk to one ideal client solving a problem. Would you, would you ever recommend to have multiple, multiple videos?

Yeah. Um, yeah, I, I really believe a lot of my clients, I would say almost all of them come to me and they're worried because they have multiple products and they're not sure how to speak to all the different people. Mm-hmm. And what I have found with my clients is that [00:30:00] there's always one overarching story where things overlap and there's always a golden thread.

Because it's you. So there's a golden thread that that we pull out from your story. So we have this overarching story that does speak to everybody, and then we show them very clearly. Here are the three ways that I work with my clients. For you, it might be, are you, you know, a health practitioner? Are you in in the business or health?

Right? So you've got those two branches of your business that would be on the homepage. And so at that point, I really like to essentially not require people to go to any secondary pages to gather the information they need to. To basically be able to take that next step. Gotcha. Um, I feel like, you know, when you're on your phone and you're going like this, it's a very [00:31:00] easy natural motion when you're strolling down, down the page trying to.

To navigate to different pages in that hamburger menu in the upper right hand corner. It's very clunky and people will avoid doing that. So I, like, I, I think your website should not, um, be your resume, right? It's, it is a first five minute coffee date. It should create enough interest and intrigue for them to wanna take that next step for most of my clients, that that next step is to get on a call.

You and then you can tell them once you talk with them what they need. This, this is a little bit different when you're doing courses and you don't wanna be getting on sales calls with people, but if you're doing a high ticket offer, they're gonna wanna talk to you before they give you thousands of dollars.

You're gonna wanna qualify them as well. So it really benefits everybody to let them [00:32:00] hop on a call with you and then. Think of yourself as the doctor, right? You don't, when I go to the doctor for a cough, he doesn't tell me that he can also help me with chicken pox. If I, if that ever is an issue, he doesn't even bring it up.

And I want, I. I want your listeners to, to start thinking of themselves in that way. When you get on a call with a potential client, they're looking to you for guidance to tell them what they need. So when you get on a phone with somebody, you can very clearly direct them, oh, this is the program that, that would be the best fit for you, and here's why.

Right? So you're not basically giving them a menu. You know how it feels when you go to the Cheesecake Factory and there's like so many items on, that's what a lot of websites have these days, and, and it's overwhelming for people. And when you overwhelm them with too much information and you, you push it on them to make the decision around [00:33:00] what they need to do next, they will likely not.

They'll get decision fatigue and they will not make a decision and now it's just paralysis and they just take their hands off the wheel and then they'll end up signing up with somebody who had one offer. And we're just like, do you wanna pay in full or do you want installments? That was the question I.

Right, right. Yes. Yes, exactly. You know, you like, I've learned this over all the years because again, back in the day of the big ass sales page, it was also, you need to have a suite. What is your offer suite? Right. And you need to have, you know, and, and we still, because again, you're also, you are playing to the market of what people's budget is and what they're committed to.

So it's not that you, I'm not as the. The, um, belief that right now I don't see it working for people who have small budgets to have one offer. Because if you don't have a big enough, you know, paid marketing, advertising strategy, budget, having one offer is gonna be difficult. Mm-hmm. So have a few things but not confusing your [00:34:00] consumer.

Yes. Um, yeah. So, you know, I, I love the idea of having two or three offers and communicating that on your homepage so people can get a glimpse of it. Maybe there's a one sentence description under each of those three different mm-hmm. You know, the, you wanna show the breadth of what you do without like, dumping a lot of information on them.

And so what. Happens a lot when you make them move over to an actual services page and then you have paragraphs and paragraphs of copy and de great detail about each and everything that you're doing. That's when people don't tend to take action. 'cause they're like, and a lot of 'em have, have good intentions.

They think, oh, I'm gonna come back to this when I have more brain capacity or when I don't, you know, have to go make dinner right now, or whatever it is. Then we all know they never come back. No. Because someone or something else has grabbed their attention. It actually created more [00:35:00] simplicity. Right, right.

Where it was just very direct. So, so the story really, it creates enough interest and enough intrigue for them to really wanna get, get on a call with you. And that's the goal. Everything we do is in service of inspiring them to take that next step of action. Right. And so depending on the offer, it's gonna be get on a call or click here and join.

Yep. Yeah. For that. Yeah. So do you also recommend then embedding the video or a specific video directly onto a sales page? Like if someone's taken the time? Yes. Where they like clicked, they've like opened the email. They've read the email, they've then clicked to the hyperlink in there. Now they're on the sales page to have.

A video that's in there as well. Absolutely. Definitely. I, I don't think you can ever go wrong with video. You don't wanna just get on video and like, you wanna know what you're gonna say. That's like probably the biggest hurdle of it. But once you've got that [00:36:00] down, yes. Get on video again. People, it does matter what you say.

Um, but like I mentioned before, just I. Getting the feel for your energy, your vibe, your expertise, your voice, feeling like they've spent a little bit of time with you is really worthwhile. Yeah. Yeah. I think it's, you know, I, I understand why people have the hesitation. Um, you know, especially if someone like says that they, that they don't identify as being a public speaker.

Right? That same kind of fear of public speaking can show up when creating the content. But it is, as you said, it's like. Oh my gosh. The amount of time that we spend stressing and worrying about doing the thing, even like, it doesn't have to be perfect. Mm-hmm. You know, just like, get it done. Get it done once, put it out there, start to let it, like, grow some legs and do its thing.

Mm-hmm. And then you see the, you know, the beauty of that on the other side in terms of the result. Then you could go back and be like, alright, I'm ready to, you [00:37:00] know, redo this video. Um, I also think it's a great idea because if you're somebody who's doing public speaking or even you're pitching to go on podcast.

If you have your one liner, you have your video. This is part of how you can actually pitch yourself as well. A hundred percent. Even if you got your one liner right? If you, if you write your one liner, it should take about 10 minutes, and then you record yourself saying your one-liner to the camera on Zoom.

Open up Zoom. Hit record. Say you're one liner, just that is going to say so much more about you and help you become much more memorable and show up more as an authority in your, in your industry. So yeah, baby steps. Yeah. Well, and for everyone listening, we'll make sure to link up. Um, you have a free link, like you said, where you can go onto your site and you can start to work through this, which, yes, I think this is something that, [00:38:00] you know, if you're listening to this and you've been struggling with getting your voice out there and or you've been struggling feeling like, I remember a time in my career and people would say to me like, what is it you do and what is it you do?

And I'd be like, oh, I feel like I talk about it all the time. But if people still aren't understanding, sure. That I'm losing them somewhere, right? And so to be able to just come back and, and put that work into action 'cause there's nothing more frustrating than I was just having this call with a client who's so excited about all these ideas in business and there's some fear there.

And you know, she's kind of just been sitting on the ideas for months and I said, look, it. Just put something out into the world, like create some inspired action to alleviate some of the anxiety and start to move some of what's in you out there. And then as you get it out, now you can finesse it. Now you can kind of tweak it, but right now all it's doing is just taking up space.

Totally in your brain, in your brain, brain. It's like, you know, the [00:39:00] typical garage that's full of boxes and you can't really identify. When you walk out into the garage and it's full of boxes, you can't identify what is the treasure, what's the gold mm-hmm. Versus what's the trash. And that's what happens as entrepreneurs and practitioners and our brains.

We have so many ideas and so many ways we wanna communicate our work and help our clients that it, it starts to get really full just like a garage would. So yeah, pick one box, sort through it. One idea, get it out there. Just like you said to your client, that's beautiful. Yeah. You gotta Marie Kondo this.

Like get there, have you to hold it, be like, is it coming with me? Does it bring me joy or can I release it? Yes. And let it go. Right. So true. I think that's actually, I think that is where so much fatigue and burnout comes from with business owners is. It's not always about that we're [00:40:00] doing so much work, it's that it takes so much energy right now to get work and like that's the reality for people is it's taking a lot of energy on the front end to acquire new clients and to fill your programs.

And because most people were not taught or trained any of what we just talked about or how to actually build a business, they were just taught how to. Do their skill as the, you know, certified, registered, whatever, that, that's where the fatigue is. It's like, I feel like I'm trying, but I'm throwing random stuff out there.

Nothing's landing, and I'm exhausted and I'm still not making money. So you've given them a very clear directive. Can you do this one thing? Can we like bring it all in? Because what I love Chris about this is that if more business owners can do this one thing. It births the clarity for all the other stuff.

Absolutely. It is literally the foundation. It is the soil from which everything else can grow [00:41:00] with much more ease, much more clarity, and much more simplicity. But you have to start with that foundation. Otherwise you really are throwing spaghetti at the wall. Yeah. I love that. Yeah. So good. Well, this has been a great conversation.

I've loved having you on the show. I really feel like people are gonna have a, a huge aha and takeaway from this. Where is the best place for everyone to continue to follow your work and to check out what it is that you were doing? Yeah. The best place to find me is at my website, red door stories.com.

There you can get the freebie, which is how to write compelling copy in five minutes flat. That will literally walk you through how to write your one-liner, and I promise it won't be hard. Um, and then you can also find me on Instagram at Red Door Design. Love that. Alright, we will make sure that all of that is linked up into the show notes.

Once again, thanks so much for being here. Thank you for [00:42:00] having me. You are so welcome. And to everyone listening, as always, I hope that today's episode and conversation has created a little bit more simplicity and more ease and all that you do. And we will see you back here next time. 1, 2, 3, 4.