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You Read the Book.
Now Let's Make Ideal Clients Say Yes.
A 90-day done-with-you program that takes the 12 strategies in StoryBrand Your Coaching Business and turns them into a complete messaging system — built for your specific business, ready to attract clients.
Yes, I'm Ready to Implement →$4,997 · 90 Days · Live Friday Coaching + AI Implementation Assistant
You finished the book. You highlighted the PEACE framework. You wrote a first draft of your one-liner. And somewhere around Strategy #3, you ran into the question that stops most coaches cold:
Reading about the StoryBrand framework is one thing. Writing your Problem soundbite — the one that makes your ideal client stop scrolling and think "that's exactly me" — is another thing entirely.
The gap between knowing the strategy and implementing it for your coaching business is where most coaches stall out. That's exactly the gap this program was built to close.
The book gave you a map.
But you're still standing at the trailhead.
You know you need clear messaging. You've felt what happens when it isn't — potential clients don't reach out, discovery calls don't convert, and your website sits there like a brochure nobody reads.
Here's what gets in the way:
- You sit down to write your website headline and second-guess every word
- You're not sure if your niche is narrow enough — or if you've gone too narrow
- You have a great offer, but you can't explain it in a way that makes people say "I need that"
- You know you should be consistent on social — you just don't know what to say
- You've rewritten your bio four times and it still doesn't sound like you
- Some months three clients. Other months, zero. The unpredictability is exhausting.
- You could hire someone to do it for you — if only it weren't $15,000+
None of this means you're doing it wrong. It means you're trying to apply a sophisticated messaging framework to your specific business — alone — without a guide who can look at your work and say, "Here. This is how it works for you."
I've been exactly where you are.
And then everything changed.
When I first started my business, I thought the smartest move was to help everyone with everything. My website listed every service I could offer — business coaching, messaging, branding, marketing strategy, website design. I figured if I cast the widest net, I'd catch the most clients.
Instead, I caught nothing. People would ask what I did and I'd launch into a long explanation about all the ways I could help. Their eyes would glaze over. They'd nod politely and never call. I was completely dependent on referrals — and they were wildly inconsistent. Some months three new clients. Other months, zero. I'd lie awake at night wondering if I'd have enough work to pay my bills. The stress was crushing — and I had zero control over when the next client would show up.
The issue wasn't effort. It was clarity.
When I finally applied the StoryBrand framework to my own business — when I got laser-focused on the one problem I solve and the people I serve — everything shifted:
What happened when the message got clear:
- I doubled my rates for the same exact service because the value of my work was finally clear
- Clients arrived at discovery calls ready to say yes — my website did the pre-selling
- I quadrupled my income and became known in my industry for solving one specific problem
- I streamlined my systems, saving 5–8 hours every week
- I moved through the world with confidence because I finally had the exact words to explain what I do
- I created space to be present with my newborn and afford the support I needed as a single mom
I'm Kris Jones. I was one of the first StoryBrand coaches Donald Miller certified — back before Building a StoryBrand was published. Since then, I've helped thousands of coaches go from overwhelmed and underpaid to fully booked and profitable. Donald calls me "the coach's coach." I co-wrote StoryBrand Your Coaching Business with him because I believe the hardest part isn't learning the framework — it's applying it to your specific business.
That's what we do together in the Implementation Studio.
The StoryBrand
Implementation Studio
A 90-day done-with-you program that takes every strategy in the book and turns it into finished, client-attracting marketing assets — built for your coaching business, ready to deploy the day you're done.
Everything You Need to Go From
"I Read It" to "It's Working"
Four pillars designed to take you from strategy to implementation — without the guesswork.
Friday Office Hours with Kris
Every Friday, bring your actual work — a draft headline that isn't landing, a soundbite you've written five ways, a social post you're not sure about. You get live, hot-seat feedback on your specific business. Real answers. Honest feedback. Not generic advice — guidance for you.
The Implementation Training Library
Video walkthroughs of all 12 strategies from the book, plus bonus trainings that go deeper on the implementation details you won't find on the page. Designed to be watched with your laptop open and your draft in front of you. Step-by-step build sessions, not lectures.
The Messaging Asset Template Suite
Plug-and-play templates for every asset in the book: website copy, the 15 must-have social posts, discovery call scripts, lead magnet frameworks, email nurture sequences, bio templates, and more. The StoryBrand strategy is already baked in — you fill in your specifics. The heavy lifting is done for you.
Your AI Implementation Assistant
Trained on my brain.
This isn't ChatGPT with a prompt slapped on. This is an AI executive assistant trained on the StoryBrand framework, the 12 strategies in the book, and the exact methodology I use with coaches every day. It knows what makes a soundbite land — and what makes one fall flat.
Think of it as having a StoryBrand-certified copywriter available 24/7 — at no extra cost.
It can help you:
- Draft and refine your PEACE framework soundbites
- Write first drafts of your website copy, bio, and social posts
- Review your messaging against StoryBrand principles
- Apply any of the 12 strategies to your specific niche
- Answer implementation questions with context-aware guidance, not generic answers
A Complete Messaging System.
Built in 90 Days.
Every asset, written and refined, ready to put to work the day we're done.
What Happens When Coaches
Get Their Message Clear
These aren't curated exceptions. This is what clarity does.
"I made 93K in the last 3 months with my Story. This was literally the answer to my prayers. I finally have words that resonate with my ideal client and increase conversions. Having Kris by my side and not having to do it alone made it so efficient."
— Neill Williams, Coachgetting her Story right
"I saw a 986% increase in conversions in the first 30 days of going live! You took the time to understand my business, my customers, and me. The ROI was incredible and I saved so much time too!"
— Shardul Mehta, Coach"I made back 20X the investment in a weekend! This is the best money I've spent since opening my business. I'm more confident with less stress... and crushing it!"
— Dominick Nusdeu, Business Owner"I was not making enough, burning out and about to close the doors. Now that my business is cohesive and aligned from the inside out, I show up more confidently. Within just a few weeks, my pipeline filled up and my revenue was 40% higher than my previous highest month!"
— Michael King, Coach"More clarity = I'm closing 95% of my sales calls. Crafting my Signature Story helped me get clear in my own mind about what I do and how I do it. It's boosted my confidence and made me feel like an expert."
— Andrea Giles, Coach"I'm booked solid for the next 6 months and already making $100k above my best year ever!"
— Bill Zipp, Coach"Clients are already sold before I get on the phone with them. It was so easy for me because Kris did the heavy lifting. And yet, I was engaged in just enough to make sure the copy truly was aligned with my voice."
— Molly Claire, Coach"I immediately got two high-ticket clients after updating my website."
— Eric Svedberg, Coach"I wasted at least two years trying to do it on my own. If only I had invested in myself sooner. Now that I have the right words, I'm way more confident — and I use those words in everything I do!"
— Mikki Gardner, CoachThis Is What Changes
When the Message Gets Clear
Before
- Vague website that looks nice but doesn't convert
- Relying entirely on inconsistent referrals
- Eyes glazing over when you explain what you do
- Inconsistent income — some months great, some terrifying
- Avoiding sending people to your own website
- Rewriting your bio every two months
- Discovery calls that feel like convincing, not closing
After
- A website that pre-sells — clients arrive ready to say yes
- Clear messaging that attracts the right people to you
- A one-liner that makes people lean in and ask "how?"
- Steady, predictable pipeline — you control your growth
- Confidently sending every prospect to your site first
- One clear, consistent story across every platform
- Discovery calls that feel like a formality — they've already decided
"I read StoryBrand but didn't have the brain space to figure out how to implement it myself. Kris saved me so much time! It was really freeing. My Story brought clarity to every facet of my business."
— Crystal Whitmarsh, Wellness Practitioner"I had that whole bottle effect where I was too close to my business and couldn't talk about it clearly. I now have a beautiful website. Our work together has definitely shortened the sales cycle for me, so that's been huge."
— Hailey Evans, CoachThis Was Made for a Specific Kind of Coach
This is a perfect fit if…
- You read StoryBrand Your Coaching Business and you're ready to actually implement it
- You're a coach, consultant, or service provider who knows your stuff — you just can't find the words to make ideal clients say yes
- You want direct, personalized feedback — not a generic course
- You're willing to show up to office hours and do the work between sessions
- Done-for-you pricing is out of reach, but you don't want to figure this out completely alone
- You've been "too close to your own work" to write your own message clearly
This probably isn't for you if…
- You haven't read the book yet — start there first, then come back
- You want someone else to do all the writing for you (that's our done-for-you service)
- You're not ready to commit 90 days to building this out
- You already have clear, converting messaging and a full client roster
Ready to Build Your
Messaging System?
One investment. 90 days. A complete suite of assets that works for you long after the program ends.
- 12 weeks of Friday live office hours with Kris (hot-seat coaching)
- Full Implementation Training Library — all 12 strategies + bonus trainings
- Complete Messaging Asset Template Suite
- AI Implementation Assistant trained on StoryBrand + Kris's methodology
- All deliverables: website copy, social posts, discovery call script, bio, lead magnet, video script, proposal template
- Lifetime access to training library and templates
Questions? Email us at hello@reddoorstories.com before enrolling.
Questions Worth Asking
Your Dream Clients Are Out There.
They Just Can't Find You Yet.
The gap between the coaching business you have and the one you want isn't expertise. It isn't credentials. It's the message. Ninety days from now, you'll have it — every soundbite, every asset, every word — working together to make ideal clients say yes.
I'm Ready — Let's Build My Message →