Eavesdrop on a StoryBrand Coaching Session

Marketing Made Simple Podcast, with Dr. J.J. Peterson and Kris Jones

Speaker 1 (00:02):

We talk to freelance marketers and marketing agencies all the time who feel like they've just reached a ceiling when it comes to growing their business. Well, that's exactly why we created the StoryBrand Certified Guide Program to help freelance marketers and marketing agencies go to the next level. And if you've been listening to the podcast for a while and wondering, is this going to be good for me, should I apply to become a StoryBrand certified guide? Well, here are a few StoryBrand certified guides to tell you why it's been a good fit for them. 

Speaker 2 (00:34):

I found there's instant value as soon as I got certified, like I was going to, one, be able to hang my hat on the framework, and two have StoryBrand to help me in any way that I needed it. I 

Speaker 3 (00:42):

Went from being able to barely support myself as a freelancer to then being able to take on more business. 

Speaker 4 (00:50):

I get to work right alongside my husband every day, and we get to have the flexibility that we need for our family. 

Speaker 2 (00:57):

As a young business owner fresh out of college, you need credibility and you need authority. And for me, I think I was lacking that in a big way before getting StoryBrand certified. And now I feel like I have it. 

Speaker 1 (01:10):

If you'd love to get results like our incredible StoryBrand guides, I have great news for you. We have a virtual guide training coming up in September. Go to storybrand.com/guide and make sure you apply by July 21st so that you can join us. We bet you're ready to stop crossing your fingers every time you launch a new marketing campaign and instead would love to have the confidence that you're using a framework that's been proven to work. So apply to become a StoryBrand certified guide at storybrand.com/guide and join us this September. The 

Speaker 4 (01:42):

Best part about being a guide is I get to offer hope every day and see people succeed. 

Speaker 5 (01:53):

AI is the hottest topic in the world unless you've been living under a rock. You have heard of Chat GPT because it is the poster company for generative ai. In fact, it is actually Trouncing Taylor Swift in search volume. Can you believe that? Enough said. Okay. If you haven't tried HubSpot's new AI features, you should do that. Content Assistant and Chats Spott are two brand new tools that will immediately save you and your team's time. HubSpot's features run on chat GT's Tech to help you make compelling content and manage your CRM way faster than before. We're talking ad copy, data analytics, workflow automations, all with a chat command. So work smarter not harder. And head to hubspot.com/artificial-intelligence to learn about using AI to streamline your marketing, sales and customer ops. So last week we had StoryBrand certified guide Kris Jones to talk about to create a simple, clear, and then this week we've invited entrepreneur Kaya Nystrom who runs an get ready Apple Orchard. Kaya has been struggling with creating her own one-liner and myself and Kris Jones actually coach her live so you can hear what the process is like to create a one-liner, especially when you're starting from scratch. 

Speaker 6 (03:24):

I 

Speaker 5 (03:37):

Hello hero maker. Welcome to the Marketing Made Simple podcast, powered by StoryBrand and brought to you by the HubSpot Podcast Network where we believe your marketing should be easy and it should work. I am your host, Dr. JJ Peterson, and I am joined by my co-host, April Sunshine Haw. Hi April. 

Speaker 1 (03:54):

Hey JJ and hey hero maker. 

Speaker 5 (03:56):

Hey, bro. We are in the series right now where we are talking about the marketing made simple sales funnel of how to create collateral that actually works. We're teaching people how to create the collateral, which by now if you've been listening for a while, you know that there are really five pieces to the marketing made simple sales funnel, the one-liner, your website, lead generator, sales, emails, and nurture emails. So in the first episode, we actually bring on a StoryBrand certified guide to talk through very simply how to create that piece of the collateral for the sales funnel. And then in the second episode, we bring back that StoryBrand guide so that they can coach an entrepreneur who is struggling through that process and help them create that piece of collateral right here on this podcast. So last week we had Kris Jones on StoryBrand certified guide Kris Jones to talk about how to create a simple clear, and then this week we have brought on I think what is now probably going to be one of my favorite businesses. Granted, every time we talk to a business, they become my favorite. Of course, it's 

Speaker 1 (05:05):

One of our favorite things about you, jj. It's all 

Speaker 5 (05:07):

Of a sudden I am like, this is my new favorite, they're my new favorite. Well, today's, I'm just going to tell you is my favorite because we brought on an entrepreneur named Kaya Nystrom who runs an get ready apple orchard. 

Speaker 1 (05:20):

Oh my goodness. jj, you were just in heaven during this interview, weren't you? 

Speaker 5 (05:26):

Oh, I was. I've already spent so much money because she ships pies. We'll get into it in the interview, but just so you know, she ships pies and I've already spent way too much money, but we brought on Kaya who has been struggling with creating her own one-liner and myself and Kris Jones actually coach her live so that our listeners can actually hear what is the process like to create a one-liner, especially when you're starting from scratch. And we talked last week about how a one-liner really is foundational for all of your and messaging. It really is the short story that invites customers in and positions them as the hero and positions you as a guide by talking about the problem your customer's experience. It positions your product as a solution and then talks about what your customer's life is like after they buy your product or service. So it's really those three parts, problem solution results. So just as an example, April, I'd love for you to give us a one-liner, maybe one of the customers that actually Kris has worked with in the past. Well, here's what we're actually going to do is based on these three things that April's about to say, I want to see listener, if you have any confusion about what this person does. Is this one-liner clear enough to where you have no confusion ready? So April 1st, give me the problem. 

Speaker 1 (06:51):

After age 40, many people struggle with eyelids that inhibit their vision and make them look older than they are. 

Speaker 5 (06:58):

That is a problem, especially now that I'm looking at Zoom all the time. Yes, 

Speaker 1 (07:03):

Same. 

Speaker 5 (07:04):

See that? Okay, so people with over 40 struggle with eyelids that are getting in the way of their vision. Okay, then what is the solution part of the one-liner? 

Speaker 1 (07:14):

I'm a surgeon who restores eyelids 

Speaker 5 (07:17):

And then the results are 

Speaker 1 (07:19):

So they can see clearly look more youthful and feel their best. 

Speaker 5 (07:24):

Yes. Okay, so now read the whole thing altogether. 

Speaker 1 (07:27):

After age 40, many people struggle with eyelids that inhibit their vision and make them look older than they are. I'm a surgeon who restores eyelids so that they can see clearly look more youthful and feel their best. 

Speaker 5 (07:39):

Love it. So clear listener. Is there any confusion about what this surgeon does? 

Speaker 1 (07:44):

I think that they're only confused if I've become a surgeon or not. 

Speaker 5 (07:50):

Yes, you're 

Speaker 1 (07:50):

Not the surgeon. 

Speaker 5 (07:52):

You're not the surgeon. No. That is a one-liner for a surgeon and it is incredibly clear, and we talked about this last week in the episode where your one-liner is not everything you do, it doesn't go into all of the details. All you're doing is in a quick, simple way positioning your product as a solution to a customer's problem and casting a vision for what their life is like after they buy from you. Very, very simple. But that then becomes the foundation for all of your messaging. And so if you didn't listen to last week's episode, go back and listen where we really walk through how to create a one-liner. But I am so excited for this week's episode where we bring back StoryBrand certified guide Kris Jones to actually coach an entrepreneur Kaya Nystrom on how to create a clear one-liner. Kaya, I absolutely love what you do and I'm already looking at plane flights to come visit and I'm so excited about it. And so could you tell our audience here a little bit about what you do, what your business is, and I'm afraid after this, probably a lot of people are going to be booking flights, so I hope you are ready for it. 

Speaker 7 (09:10):

Well, I am ready for it. You're going to get a journey to rural America. I'm out in the middle of nowhere in the country and it's one of those love stories where I actually married my neighbor and he has a apple orchard and it's been in his family for five generations and we call ourselves nice from orchard. Unfortunately or fortunately, that gem of an apple orchard sat there for over a hundred years and it literally was just bags of apples on the honor system in a little old grody shed for years. And for about the first 10 years of my marriage, I kept looking at this thinking, there's got to be more. These apples are great and they're just sitting here. So in 2020 I decided to take on transforming the business and create a lot of tasting experiences and connect people closer to their food. With that, we are starting to develop a following and evolve into a tasting experience orchard, which is totally different than your traditional apple orchard. And I am excited to hear what you can help me with because I don't have my one-liner down whatsoever of what do you do? And I need help with defining that even though in my head I know what it is, I can't articulate it. 

Speaker 5 (10:24):

Yeah, yeah. It's nice. From Orchard or 

Speaker 7 (10:27):

Correct, nicer or orchard. 

Speaker 5 (10:28):

Okay, so everybody write that down right now. Nice or orchard. So I love what you do and I love the entrepreneur side behind it, like taking this to the whole next level, moving from, and this is what a lot of people struggle with, especially who are growing in business and who are entrepreneurs, is that they start kind of in one place, right? Selling apples is simple, right? You can just say the best apples in town or organic apples, you can kind of lean into that. But when you actually start to then grow and add other services or other products, it starts to feel like, well, the original one-liner or marketing that we had now that's not actually what we do anymore. And so we need to create something new and we know what it is. Kris and I just talked about this so often companies are so close to their products and service that it's so hard to really be able to explain it well. And so then you go to that next level and it's like, well now what do we do and how do we describe it? So what is your current one-liner? 

Speaker 7 (11:26):

So I would say my current one-liner is we transform an apple into a flavor and a story and an experience, something along those lines. 

Speaker 5 (11:38):

Well, I will tell you first off that that is a beautiful tagline. That's some beautiful branding messaging. So I love that. What I would say is we're not going to get rid of that. That'll probably be something in that space can live on. Your website, can live as something that you write on your wall when people come to the shed. Or you can keep that because that's beautiful branding. It makes people feel something. And that's really what branding is about, is helping people feel connected and feel something when they're engaging with your product or service. What we're going to do today is really lean then into the marketing side, which is really the messaging part. And as everybody who's listens know, the one-liner really is a formula that we use to tell a short story that invites people in to a story where they can understand the problem we solve and the solution that we offer to solve that problem. And then what their life is like after they buy our product or service. So what are the results they experience, problem, solution, results. And Kris has kind of a method that she takes clients through when she does this. And so Kris, I want to just turn it over to you to begin the process of asking Kaya some questions that you ask your clients so we can start digging in on how to create this. Amazing, 

Speaker 8 (12:55):

Okay, great. So Kaya, I'm so happy to be here today to help carry you to a really outstanding one-liner and my process is really very simple. First we brain dump and we get all those golden nuggets out of your head and onto paper. And then we're going to sort everything that you've shared into the hero's problem, the guide solution, and the ultimate success. And then we're going to collaborate because you're just so close to your own business, we all are as business owners. So that's why as guides, we come in and provide a fresh perspective and then I'm going to challenge you to memorize it, say it out loud, print it out, make sure it really flows off your tongue and feels aligned with your own voice. And then I want you to plaster it everywhere in your social media profiles. I want you to put it in your email signature. So every email you send has that one-liner underneath your name. So social media, put it on your website, put it on your business cards, your brochures, say it in person. Have any of your team members, I know you're a solopreneur, but I imagine you've got people working with you, have them all memorize it and you can even challenge them and say, okay, I'm going to ask you this question randomly on a random Tuesday or Friday. If you can repeat our one-liner back to me, I'll give you five bucks. 

Speaker 7 (14:30):

I'm ready. 

Speaker 8 (14:31):

So a couple questions I have for you before we dive in to the brain dump is what type of customers do you want more of? 

Speaker 7 (14:41):

So that's a great question. So for me, they fall into two camps. One is somebody looking for an experience. Like I said, we're in rural America, there's not much to do. And so a young married or dating couple or somebody who is an empty nester is often my prime target for coming for an experience. I explain it best as we are a winery, but with apples and that resonates more of what we're like. My second targeted arguments that I really want to focus on is I have a pie that is absolutely loved and it sells itself and people literally crave my pie and I want to share it with the world. I want to be known on the mat, I want to ship it, and I want people to experience that in their homes. And so for that, I would like to look at how can I get into some corporate gifting for holidays and an office manager or something like that to grow that side of the business. So two different dynamics. 

Speaker 8 (15:40):

Got it. And which one of these groups is more profitable for 

Speaker 7 (15:44):

You? The pies would be about 80% and then the events would be 20. But it tends to be when somebody comes to an event, they leave with pie, so they roll into each other. 

Speaker 8 (15:56):

Right, right. Okay. So today, what would you like to focus on? Would you want to focus on the corporate gifting? 

Speaker 7 (16:04):

That'd be great. I have nowhere to start. 

Speaker 8 (16:08):

Okay, perfect. I love it. Okay, and 

Speaker 5 (16:11):

Let me just speak here really quick to our listener here, because what Kris is just doing with this is really kind of fun is that you kind of have three different stories, but you really have two primary ones, right? It's the pies and the experience. And for anybody out there who has completely different stories under one brand, you do actually want to think of those as two separate stories because you're targeting two separate audiences. So what you're going to want to do ultimately is actually one for your experience on your property and then one for the corporate gifting and pies. Now on your ultimate website, you will probably focus, I would argue on the main website will actually be the farm itself, the orchard itself, and then there will be a button on there to order pies, and that's going to go to a separate webpage that will tell the pie story. 

Speaker 5 (17:05):

And what Kris just did is identify where is the money, even though your main money is probably coming from those pies eventually that's where it's really going to come from. That is a separate website. You can talk about selling pies on your experience, but the experience website and the experience side of the business solves one problem and the pies solve another. When you solve a different problem, you create a different story. So what we're really going to focus on is that pie space because that's your greatest opportunity for growth and it's a new thing that you're taking to the next level. So Kris is doing exactly what everybody needs to do when they're walking through this. And so now I'm going to turn it back over to Kris. I'll shut up. 

Speaker 8 (17:48):

Okay. Alright. So every story begins with a hero that has a problem and then that hero meets a guide with a solution that helps them find success. So we're going to start at the beginning of your story. Who is your customer, which is the hero and what are they struggling with? 

Speaker 7 (18:10):

They're struggling with finding a connecting point at the table with whoever they're sitting down with. That's what I envision in my head. And that customer can be of all ages, but they want a memory of good food at home, but they don't want to spend the time in the kitchen to make it themselves and somebody likely wants to gift it to them and create that experience. And it comes from a family. It's not just a large corporation of mass production pie. So that's in my head what I think. 

Speaker 8 (18:43):

Okay, so who are going to buy, when we think about the corporate gifting, who is going to buy these pies? Who are they? 

Speaker 7 (18:51):

The marketing or office manager would be who I would assume would put that order together or be looking for a unique solution. They're going to be the one who types in their web browser unique gift for a customer. That's who I have in my head and I want nicer more to pop up and then be like, wow, this is going to be the best pie ever. How do I get there? 

Speaker 8 (19:13):

I love that you just shared they're going to type into Google this. I love the clarity that you have there. So our hero is really the office manager here, and the problem that they're having is they're having a hard time finding a unique gift for their customer. Does that ring true? 

Speaker 7 (19:33):

Yes. 

Speaker 8 (19:34):

Okay. Just for fun, what are some other problems that they might be having in regards to finding memorable, delicious gifts for their clients? 

Speaker 7 (19:44):

Well, I think another problem is anything that is engraved with a name or a clothing with a size causes more work for that person, so I could eliminate that work. I also think of personalization because nobody just wants a gift. They want the handwritten note that goes with it. We can do that. And so I think that's another problem that the office manager is struggling with that we could solve. 

Speaker 8 (20:10):

Got it. So the typical gifts that you get the gift basket with all the crap in it, basically 

Speaker 7 (20:18):

You throw it away, 

Speaker 8 (20:20):

It doesn't feel personalized, and if you have any dietary restrictions, you're kind of at a loss. So it's not personalized. These gifts aren't personalized. It takes a lot of 'em, take too much effort for this office manager to coordinate and ship and send and put it together and it's not unique. These are the problems that they're struggling with that most corporate gifts 

Speaker 7 (20:46):

Are these things, right? Exactly. 

Speaker 1 (20:51):

The online Marketing Made Easy podcast is hosted by our good friend Amy Porterfield, and it's brought to you by the HubSpot Podcast Network, the audio destination for business professionals just like you with a focus on online business, including digital courses and list building, social media content and webinars, online marketing made easy with Amy, breaks down big ideas and strategies into actionable step-by-step processes and is designed to get you more results with a whole lot less stress. So go ahead, pop open, whatever podcast app that you're using, I'm listening on Spotify and I'm over looking at some of her most recent episodes. Like, oh, creating a profitable Business that keeps growing Even when You're Offline. Ooh, I'm adding that one right now to my queue. Episode 579 must Know Online Marketing Industry Updates and Trends for 2023 Open Story Loop. I've got to also add that one. And if I'm scrolling down a little bit further, check out episode 576, how to Scale your Business using the StoryBrand Framework with Dr. JJ Peterson and what April? Sunshine Hawkins. Oh my goodness. Well just check out whatever sounds good to you because Amy is a marketing genius and you should follow her. Listen to online Marketing Made Easy wherever you get your podcasts. 

Speaker 1 (22:27):

And now back to the show. 

Speaker 7 (22:29):

Okay, so we've dialed that in. Now let's talk about your solution. So how do you solve the problem of office managers not being able to find unique personalized gifts so that problem could be solved with a nicer orchard, Dutch apple pie? It's so good when somebody buys it here, they often ask for a fork and eat it as they leave the driveway. It is something that can be, it comes frozen, they can bake it whenever they have guests over. I don't care if they claim it as their own that they made it. Let me solve the problem of providing dessert on your table that is so good, so that you look like a hero when you have company over at Thanksgiving. I can do that for you. Great. And you said that it's so good that you look like a hero when you have company over, is that what you said? Okay, so you're kind of dabbling between a couple different buckets, which is great. I mean that's part of the brain dump process is you just get it all out there and then I'm kind of sorting as you're sharing and then you call it great and I call it on my own. No, you're doing awesome. Okay, so we're 

Speaker 8 (23:44):

Really in on the office manager here. They're the person we want to buy these products. And so what are the things that they're going to experience as a result of this? What are the wonderful things that are going to happen for them? 

Speaker 7 (23:59):

They're going to save time, they're going to stay within their marketing budget because I am under the price point that a lot have to work with. And I think that's really important because sometimes people don't give a gift at all because they can't find a gift that sounds meaningful within that 50 to $75 range. And this solves that problem for one. The second thing is I think the person will receive feedback, and this has happened with the ones that I've shipped out and that makes that office manager feel good and important. Like, Hey, I did a really good job. They liked it and that makes them want to give the next year. So those are two other things that I think of. 

Speaker 8 (24:41):

Okay, so now's the time where we kind of put them together and this is that what I like to call that messy middle part where it doesn't sound very good, but we're kind of putting the structure together and then we massage it after the fact. So we want to start with our hero. So something along the lines of many office managers struggle to find a unique gift for their customer. So now we're going to introduce you as the guide with this solution. What I want to encourage listeners to do is just keep this so short and simple. People want to know that you can solve the problem. They don't want to know how you solve the problem. So we don't want to get too lengthy in here. We just want to show that really this dutch apple pie is your solution. And so we want to follow this with Nystrom Orchard makes and ships, Dutch apple pies or nystrom orchard makes and ships delicious Dutch apple pies and that it can be that short and that concise. 

Speaker 7 (25:58):

It sounds so simple. I know 

Speaker 8 (26:01):

We all know there's so much more to this Dutch apple pie and you're excited about the pie. And it's not that we can't add to this, but for this phase of the process, we're just going to keep it really, really simple. And the simpler we are here with your solution, that allows us a little bit more leeway in the next section, which is the success. And so I like to go really big. I like to think big here, think what's happening on the peak of the mountain for them when they've shipped this pie and what are all the benefits that they're going to experience. So what you shared was it's so good, they're going to look like the office hero. They're going to save time, they're going to stay within their marketing budget, it's going to be a meaningful gift. So all of these wonderful things. So we want to pick the three strongest ones. And of those, what do you think the office manager would get most excited about? 

Speaker 7 (27:03):

Can I ask you back, because this is probably what I struggle with the most is I'm too close to my product to know If you got a pie, what would be, or you or the office manager, what would you think? 

Speaker 8 (27:17):

I mean, saving time huge for everybody, but definitely an office manager. They're juggling all kinds of things and if they can check this off their list and it's effortless, they're going to be so happy. 

Speaker 7 (27:31):

I like effortless. 

Speaker 5 (27:33):

And for me, I'm just thinking if I'm trying to send stuff to people that I either I want to do business with or that I'm currently doing business with, I love that idea of that memory, just that you're going to be seared in their brain because there's something about that of they're going to remember this gift. 

Speaker 7 (27:51):

The pie is the avenue to an experience with your family and friends, and that is what's the most important is sharing that pie with those around you. And that's the experience. 

Speaker 5 (28:04):

Well, but I would say for that, that is the end user's experience, but not necessarily the office manager's experience. So we want to focus on the office manager or the office manager or the marketing department. What their experience is with it is that they get to either provide that memorable moment for the family or they get to be remembered versus that they get that moment 

Speaker 7 (28:30):

That makes a lot of sense. 

Speaker 8 (28:32):

So true. Okay, so here's our messy middle rough draft, and then what I would want you to do after this is just say it out loud and practice it, refine it. But if you were to run into somebody at a coffee shop and had a conversation with them, I want this to be so short and concise that it can just roll off your tongue and they're not going to get overwhelmed and bombarded with too many verbs or adjectives and not be able to digest that information. That's the goal. We really want them, the people we're sharing it with to be able to commit it to memory too. So right now we've got many office managers struggle to find unique gifts for their customers. Nystrom Orchard makes and ships unforgettable Dutch apple pies so they can save time, stay on budget and look like the office hero. 

Speaker 7 (29:31):

I think we're getting there. 

Speaker 5 (29:36):

I love it. I actually really like that. And so see if you can just even in that quick little space, repeat that back to us. 

Speaker 7 (29:45):

Many office managers struggle to find unique solutions. Nice and Orchard makes and ships beautiful pies for you. So save time, stay on budget and look like the office hero. 

Speaker 5 (29:56):

Yes. So that's so close. 

Speaker 7 (29:59):

Yes, it's the first time I don't have to grocery shop till Monday. I got time. 

Speaker 5 (30:07):

Now how that could look and turn into copy on a website is you could take pieces of this on your website and you could say, stop struggling with finding that unique gift for your customers that will make you memorable. So you can kind of do that and then you give your one-liner right under that. But you can write from this copy to create, you can even say unique Dutch apple pies shipped straight to you so you can be the office hero so you can pull pieces of it for different copy, but the key for that one-liner is really that problem solution result, right? I'll see if I can do it after you said it Kris. So many office managers and marketing departments really struggle to find that unique gift to send to their customers. At Nystrom Orchard, we actually make and ship beautiful Dutch pies so that you can save time, save money, and ultimately you can be the hero of the office. 

Speaker 7 (31:05):

Look at you. 

Speaker 5 (31:07):

Was I close? So 

Speaker 7 (31:09):

Good. 

Speaker 5 (31:11):

So we're going to put your website in our show notes, but it's nystrom orchard.com. If people are struggling to find unique and memorable gifts so that they can be the office hero, you can get a unique beautiful Dutch apple pie. Yes, you can. So we'll put that there. Here's what I would say then what Kris said is that now the goal will be for you to play with this a little bit. We've kind of given the foundation to it. Now you want to change a little bit of the wording to make it flow more clearly off of your tongue. You want to be able to memorize it, you want to test it with some people, test it with office managers, test it with marketing departments, say it to them and just go, does this resonate with you? Or just even if you find somebody at a coffee shop or office party and just say it, put it in your email signature as you're reaching out to those people, but play with it for a little bit and then see how it feels. 

Speaker 5 (32:02):

Change it a little bit. This is the part where a lot of people go a little bit of awry as they start doubting. You said it Kai, you said, it seems so simple. It's because it is. That's the goal. I mean, we're called marketing made simple for a reason. We want to keep it simple and clear. And so then people go, well, I need to add more to it. I need to add more language. I need to add more words. You can change a few of the words, maybe change a little bit of the success if you want, but don't add five more things sub amount. Keep it simple, keep it really clear. And this is really one of the things we do when we're creating these even at StoryBrand, is we say we don't laminate it, not in the beginning. We write it down, we test it until it starts making sense to us and other people and then we kind of make it more permanent and put it everywhere. 

Speaker 7 (32:53):

This is so helpful because sometimes I'm like, well, do I solve a big enough problem in the world? It's apples, but yet the problem needs to be solved by somebody. You have to eat and you want experiences, and I really appreciate you guys showing me that there can be multiple problems and they can have different solutions. I was struggling so much to put my entire business under one problem. 

Speaker 5 (33:18):

A lot of people struggle with that same thing, so you're in the same boat with a lot of people. Well, this has been so fun, Kris, thank you first off so much for walking through this process and showing our listeners how exactly you go through this process. And Kaya, thank you for you being vulnerable and coming on here and also introducing us to your pies because we're all going to get 'em now. That's just where this happens. So this has been a blast. 

Speaker 7 (33:42):

I really appreciate it. You guys have been transforming my business since the beginning of the year and I've come a long ways. I have a ton to learn yet, but thank you for all that you do. I really appreciate it. 

Speaker 5 (34:01):

That was so fun. And I'm buying so many more apple pies and I hope that you were able to see how to create a clear one-liner and how to actually ask the right questions to get the language you need to create marketing that works. We say this every week. If you are feeling stuck trying to figure out how to apply the StoryBrand framework into your marketing, you can hire a StoryBrand certified guide like Kris Jones. You can go to marketing made simple.com to hire a guide that will show you how to clarify your message and create marketing that works. And that's why for this week's actionable step, if you are struggling with creating a one-liner or you need help being coached through how to create a one-liner and maybe just like Kaya, you have multiple one-liners that you need to create because you are creating one-liners for a different product or a different service or a specific type of customer that you work with. 

Speaker 5 (34:57):

Our StoryBrand guides can actually help you create one-liners that are engaging, that are memorable and that work. So if you are struggling with this for this week's actionable step, I want you to go to marketing made simple.com and talk to a StoryBrand certified guide. I promise they want to see you succeed. They are so fun to work with, they're so easy to work with. You've heard them on our podcast over and over and over, and they more than anybody I know, work to position themselves as a guide so that you can be the hero of your own story so that you can actually grow your business, solve your marketing problems, and connect with more customers. Stop struggling, stop struggling. If you need an outside set of eyes to coach you through this process or to create it for you for this week's actionable step, go to marketing made simple.com and hire a guide that will show you how to clarify your message and most importantly, create marketing that works well. That's all for this week's episode of Marketing Made Simple. Thank you so much for listening and believing like us that your marketing should be easy and it should work. Follow marketing made simple wherever you listen to podcasts. And if you found this episode valuable, please rate and review the show letting us know how these tips are clarifying your message and growing your business. We'll see you next week.