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By Invitation · Application Only · Limited to 8 per Year
🗝The Golden Key
Your Fractional CMO — Fully Done For You
"You focus on coaching.
We'll handle everything else."
6-Month Engagement · $50,000 · Everything Done For You
Request an ApplicationWhat happens when the right story meets the right strategy
The Real Problem
You're one of the best coaches in your industry.
Almost nobody knows it.
- You've built something genuinely valuable — and your clients know it. But your marketing doesn't come close to reflecting who you actually are or what you actually do.
- You're spending hours every week on content, emails, and social posts that don't seem to move the needle — and you resent every minute of it.
- Your revenue has plateaued. Not because your coaching isn't working. Because not enough of the right people know you exist.
- You're tired of being the best-kept secret in your industry. You didn't build this business to stay invisible.
- You've tried to hire help. But nobody else seems to understand your voice, your clients, or how to position what you do in a way that actually converts.
- Every month you spend doing your own marketing is a month you're not doing what you're actually brilliant at — coaching the people who need you.
"What would change if marketing was just… handled?"
Not delegated to a VA who doesn't understand your brand. Not handed to a generalist agency. Handled — by someone who has spent years inside the psychology of what makes coaches like you irresistible to ideal clients.
"Marketing should not be a black box investment. It won't be if you hire Kris."
— Donald Miller, Author of Building a StoryBrand
Your Guide
I'm Kris Jones.
This is what I do.
I was one of the first StoryBrand coaches Donald Miller ever certified — before Building a StoryBrand was even published. Since then, I've helped thousands of coaches go from overwhelmed and underpaid to fully booked and profitable.
I co-wrote StoryBrand Your Coaching Business with Donald Miller because I kept seeing the same pattern: brilliant coaches with extraordinary results, completely invisible online. Not because they lacked talent. Because they lacked the right words — and the right system to get those words working.
The Golden Key is the most comprehensive thing I offer. It's not for everyone. It's for the coach who has already proven their model works, who is ready to stop DIY-ing their marketing, and who wants a complete, evergreen system built and running — without lifting a finger.
I function as your Fractional CMO for six months. Your website, your funnel, your weekly newsletter, your strategy — all of it. You coach. I handle the rest.
What's Included
Everything. Done for you.
You don't write a word. You don't manage a vendor. You don't make a single marketing decision alone. That's the point.
& Messaging
Complete Messaging System
We start by extracting and writing your Signature Story — the strategic narrative that becomes the foundation for everything else. Your one-liner, your PEACE framework soundbites, your brand voice guide. Every word, written for you, refined until it sounds like you at your most articulate and confident.
Build
Full Website — Written, Designed & Built
A premium, conversion-optimized website written from your story and built by one of our design partners. Not a template. A site that positions you as the authority you already are — and pre-sells your clients before they ever get on a call with you. You approve the direction. We handle everything else.
Build
Complete Evergreen Funnel
Lead magnet strategy, opt-in page, email nurture sequence, sales page — the complete system that turns strangers into warm prospects and warm prospects into paying clients. Built once, running forever. This is the infrastructure most coaches never build because they don't have time. You'll have it in six months.
Newsletter
Weekly Newsletter — Written & Sent
Every week, a beautifully written newsletter goes out to your list. In your voice. Strategically designed to nurture relationships, demonstrate your expertise, and keep you top-of-mind with the people most likely to hire you. You read it before it goes out. That's your only job.
Strategy
Biweekly CMO Power Sessions
Every two weeks, a focused 15-minute strategy call — your CMO briefing. We review what's working, adjust what isn't, and sharpen your sales call approach. You never have to come to these with ideas or questions. I bring both. You just show up and make decisions.
The Shift
Before.
And after.
- —Spending hours on marketing that doesn't convert
- —Invisible online despite being exceptional at what you do
- —Revenue plateaued with no clear path forward
- —Resenting every hour spent on content and strategy
- —Inconsistent pipeline — some months great, some terrifying
- —Website that doesn't reflect the quality of your work
- ✦A complete marketing system running without your involvement
- ✦The right people finding you — and arriving pre-sold
- ✦Revenue moving again, predictably, with a system behind it
- ✦Every hour reclaimed for the coaching you actually love
- ✦A full, warm pipeline you didn't have to chase
- ✦A premium online presence that finally matches your reputation
Real Results
What happens when
the story is right.
"I made $93K in the last 3 months with my Story. This was literally the answer to my prayers. I finally have words that resonate with my ideal client and increase conversions."
— Neill Williams, Coach
"I'm booked solid for the next 6 months and already making $100K above my best year ever!"
— Bill Zipp, Consultant
"I made back 20X the investment in a weekend. This is the best money I've spent since opening my business. I'm more confident with less stress — and crushing it!"
— Dominick Nusdeu, Business Owner
"I saw a 986% increase in conversions in the first 30 days of going live. The ROI was incredible and I saved so much time too!"
— Shardul Mehta, Coach
"Clients are already sold before I get on the phone with them. Kris did the heavy lifting — and yet the copy is truly aligned with my voice."
— Molly Claire, Coach
"More clarity means I'm closing 95% of my sales calls. It's boosted my confidence and made me feel like the expert I already am."
— Andrea Giles, Coach
Is This For You?
The Golden Key is built
for a specific kind of coach.
This is exactly right if…
- ✦You're an established coach doing $200K–$500K and you know you should be doing more
- ✦You're exhausted by marketing and ready to hand it off completely
- ✦You want a full evergreen system — not a campaign, not a launch
- ✦You're willing to invest at the level your business deserves
- ✦You want someone who functions as a true strategic partner, not just a vendor
- ✦You're ready to stop being the best-kept secret in your industry
This probably isn't for you if…
- —You're just starting out and still validating your coaching model
- —You want to stay hands-on in your marketing day to day
- —You're looking for a short-term fix rather than a long-term system
- —You're not yet ready to invest at this level
How It Works
Six months.
An evergreen system.
Story Extraction & Messaging Foundation
We begin with a deep-dive session to extract your story, your client psychology, and your unique positioning. From this, I write your complete messaging foundation — the narrative that informs everything that follows.
Website Copy, Design & Build
Your new website — written by me, designed and built by one of our premium design partners. You review and approve. We handle every revision until it's exactly right.
Funnel Architecture & Build
Lead magnet, opt-in, nurture sequence, sales page. The complete evergreen funnel, written and built — turning your website traffic into a steady stream of warm, ready-to-buy prospects.
Weekly Newsletter — Ongoing
Starting month two, your weekly newsletter goes out every week. Written in your voice, reviewed by you before sending, strategically crafted to build trust and generate referrals.
Biweekly CMO Sessions — Ongoing
Every two weeks, a 15-minute strategy call. I bring the agenda, the data, and the decisions that need to be made. You weigh in and move on with your day.
"I take on fewer than 8 Golden Key clients per year.
By design."
This level of engagement requires my full attention. When I say everything is handled — I mean it.
The Investment
Built for the coach who's
done doing it alone.
Application Only · 6-Month Engagement
The Golden Key
Your Fractional CMO — Fully Done For You
$50,000
Full investment · Payment plans available
- Complete Signature Story & Messaging System
- Full website — written, designed & built
- Complete evergreen funnel — written & built
- Weekly newsletter written & sent for 6 months
- Biweekly 15-minute CMO strategy sessions
- Sales call coaching & confidence training
- Ongoing marketing strategy & guidance
- Premium design partner collaboration
Applications are reviewed personally by Kris. Not every applicant is accepted — this engagement works best when the fit is right for both of us.
Ready?
Your business deserves to be
known.
The coaches who hire you are already out there looking for you. Let's make sure they can find you — and that when they do, they're already sold.
Request an Application →You've earned this level of support.
