Ep. 64 | Why You're Ashamed of Your Website (And How to Fix It)

[00:00:00] I had the best conversation with Gabe Flores on the shades of entrepreneurship podcast, and it was so good. I wanted to share it with you here today. Here we go. Welcome to from Click to Client, where we transform a confusing message into a clear, compelling story that sells. I'm your host, Chris Jones, StoryBrand marketing expert. I'm here to help you attract more dream clients with the power of story.

Gabe: Hello everyone and welcome to the Shades of Entrepreneurship. This is your host, Mr. Gabriel Flores. Today we have a returning guest, which I'm really excited about because we're gonna talk about why this individual's currently touring. Before we get into all that information, Chris, welcome back. Go ahead.

Give us a little introduction, a reintroduction for those individuals who may have missed the episode. Shame on you. Please go check out the shades of be.com and subscribe. But please Chris, introduce yourself.

Kris: Yeah, uh, my name is Chris Jones. [00:01:00] I live here in Portland. I have a boat teak storytelling firm, and I'm a big believer in less is more marketing as.

As self-employed people, we, we got, we do our own work. Like we chose to be self-employed, to have freedom and to do the work that we love to do. What we don't realize often. Prior to making that decision is that self-employment requires you to become a part-time marketer and nobody really wants to do that part.

It kind of feels like this, like never ending to-do list, uh, the hamster wheel of like feeding that insatiable marketing monster. So. What I love to do is use the power of story and really help business owners craft a signature story that sells for them, so they've got one [00:02:00] story. They use that same story in every area of their marketing, most importantly, on their website.

Everything points back to the website and you can just rest easy knowing that your website is really your top sales person and you're freed up to really do the work you love and to spend time doing what matters most,

Gabe: you know? And I think, I feel like this conversation's also a perfect time and because.

Storytelling as it comes out, you know, from the marketing perspective is so essential right now for brands, uh, because there is so much static right in the market right now and, and making sure that your audience resonates with you and the message that you're creating, right? What is the true north of that brand and that value proposition, right?

They want to feel like cared for and about because. Interest rates are high, inflation's high. And so spending even a little bit of money on something, uh, you know, individuals are starting to think twice in three times before they pull out that wallet. So creating, you know, that storytelling is, is so important.

Now [00:03:00] let's tell us, tell us a little bit about why you are touring.

Kris: I am currently on a book tour. I've been working for the past year, uh, on a book called from Click to client, how to easily create a story-driven website that turns visitors into clients. When I get on the phone, when I talk to a lot of client-based business owners and when I get on the phone with them, their websites are a mess.

Uh, not only that, they're ashamed of it. They're ashamed to send people to it. They often pretend it doesn't even exist. And I've watched this happen time and time again, and they know that story is important, but they don't quite know how to use the fundamentals of story on their website to make their website really more effective at helping them grow their business.

The other thing I love [00:04:00] getting into is really story-driven design. And for non-designers, right? You do not have to be a, a great designer to implement, implement really powerful story-driven design principles onto your website. Um, what I, my mission is really to. Allow people to understand what works and what doesn't work so they can look at their website and get rid of the things that aren't working, tune up the things that are working, and really make their website their most effective marketing tool.

Gabe: Yeah. And folks, if you, again, if you have not listened to the episode, go check it out on the shades of e.com. Uh, really great episode because during that episode, Chris kind of gave me some pointers about my own website, you know, and, and Chris you mentioned, uh, you've been kind of writing this book for about a year, kind of putting together, right?

Kris: Yes.

Gabe: One. What inspired you to write from click to the client? I believe it was [00:05:00] called.

Kris: Mm-hmm. Mm-hmm.

Gabe: And why release it now?

Kris: Good question. Um, you know. I've heard people talk about this in different ways, but you can't write a book unless you're pregnant with a book. And I found myself pregnant with a book.

And, and so it's, it was less about, like, it was, it was not so much a strategic decision, but more like I found myself pregnant with this book and I gave birth to it because it was ready. Um, I think. The other piece of this is. I've been doing this work 23 years, and I really empathize with the struggle that business owners have around marketing, around storytelling, around really just even answering that question, what do you do in a compelling and clear way that gets people excited to work with you?

And so I've, [00:06:00] I've worked with so many, I mean, at this point, thousands of business owners. Um. And I have intimate insights into some of the common struggles that all of these people go through and struggle with. And so it, it feels like, um, the book was really written in an effort to reach more people. Um, my time is limited to work with me is right around a $5,000 engagement, which.

For many business owners is a no brainer. They often will make that money back in two weeks or 30 days. That being said, not everybody has the budget. Um, it depends. It also depends on like what phase of entrepreneurship you're in. You early in the game, are you late in the game? Um, what's, what's happening?

And so [00:07:00] what I, what I really, um, the problem that I really wanna solve is. I don't want business owners to hate their website and not know how to make it better, and so there's nothing worse than being left trying to DIY your own website. As a business owner and not quite knowing what to do and not having direction, um, of course the benefit of that is that it's free.

Um, but what is it really costing you in lost sales and lost opportunities, um, and clients that pass you by because you're not showing up online as the expert that you truly are. Um. The other side of that coin is, okay, you have a budget and you want, you wanna work with someone like me and I can help you and literally do it with you and do it for you.

Um, the book is really kind of a marriage of those [00:08:00] two things. You know, for under $20 you can get the book and you can have me by your side walking you through the process step by step. So you don't have to do it alone, but you can do it on a budget.

Gabe: I love it. And again, folks, this will be available, uh, how have the link on the shades of e.com.

So make sure you subscribe, go visit the shades of e.com. Um, you know, and, and Chris, you know, it's, it's, it's funny. I love that you're kind of talking about like the website development. 'cause I believe I'm kind of in that bucket, right? Where. The shades of entrepreneurship. When I started it, it was kind of like, lemme get proof of concept.

So I went with Wix. Now folks under just stay on website building. You'll understand Wix is not for scaling. It's just kind of, it's kinda like Squarespace. Again, nothing, I'm not saying anything bad about them, but they just have templates that are kind of created to really make website design easy. But it kind of also just gives you a general baseline of what you need.

But if you're really, truly trying to scale you, you kind of need to bring in a designer. You kind of need to go to, [00:09:00] uh, WordPress where you can really kind of get a little bit more, or maybe some other type of, uh, web, web, uh, page design. It's a little bit more, uh, I would say, uh. More advanced than, than Wix capabilities and some of the capabilities that some of these other templated, uh, website, uh, locations have.

Now, with that said, I would be very interested to hear, uh, because again, I'm, I'm actually in this transition right now where I am actually now, you know, taking on RFPs and, Hey, how, what can you do for the design? 'cause I'm starting to think, okay, I need to start transitioning from the, the podcasts, right?

To your point. Becoming the expert that people see me as, and how do I, mm-hmm. How do I promote that? How to become number one on Google? Mm-hmm. So can you share with me some of your most shocking website transformation stories?

Kris: Well, you bring up such a good point, and I talk about this in the book. I am actually a big fan of cloud-based builders like Wix, like Squarespace, as long as it's [00:10:00] aligned and can support your bigger business.

Business vision, where do you wanna be in five years? Does that builder have the capacity to do that? Are you looking for a community? Are you wanting to build multiple courses If you want, if your vision is, you know, heading in that direction, you might wanna go with either WordPress. I'm a big fan of Kajabi.

Um, it's kind of an all-in-one platform. It is more money monthly, but when you, you have all that capability under one roof, and that can really ultimately save you money. Um, what I like to say is nobody asked Van Gogh which brand of Canvas he painted on, right? So, as long, as, long as. You like the tool? I think the most important part of making a decision about the builder that you use is.

[00:11:00] Does it work with your brain? Like, can you easily pop in there and make updates and changes to it? Um, that's the most important one because we all know what it's like to have a website and to avoid going in there and making changes to it because it's a headache or unintuitive, uh, it's an unintuitive interface, so.

My top priority is that the builder you choose is intuitive to you, that it can support your bigger, longer term business vision. Um, but ultimately the principles that I talk about, both storytelling principles and story-driven design principles can be implemented on any builder. Wix, Squarespace, Kajabi, WordPress, like really they're applicable to, to all the builders.

Gabe: Yeah. And I, I, again, folks, I have nothing bad to say about Wix. I, to, to, uh, Chris's point [00:12:00] here. Um, I, I used Wix and it, it's gotten me to this point where now I'm able to scale and I feel like it's not time to go to the next level, you know, as, as Chris kind of pointed out. Mm-hmm. 'cause again. Rick's really helped me create a community.

It create my, you know, subscription model. It helped me kind of understand it really kind of was a crash course and starting to learn how to do SEOs, what learning about keyword phrases and all these d different things, right? So I got a nice baseline, which is really nice. 'cause now when I actually go out and hire somebody and, and I'm taking on these RFPs.

Now I know what questions to ask, right? Yeah. And I kind of know like, okay, well what, how is this gonna inter, okay, what other softwares, how are these interchange? Like, how are they all, how's they gonna interface with each other? Uh, this is what I currently have. Does it make sense to currently, you know, continue this model versus that model?

So it's, mm-hmm. It's really fun to kind of go through that process and, and start to understand it, you know. But what would you say, you know, 'cause again, we're humans, we make mistakes. Mm-hmm. What's the biggest [00:13:00] website mistake you see service providers making?

Kris: Ooh. I love that question. Before I dive into that, I wanna just put a bow on a point that you made that I think was really important around Wix and Squarespace and all the other, like pretty simple, uh, DIY builders.

Um, those builders. What, what often happens, and I guess this, I would consider this. A mistake, um, that people make, but I completely understand why it happens. So when you become self-employed often you're like, okay, well now I need a website. Like I've gotta have a home on the internet where people can find me.

Okay, Wix, Squarespace, whatever. It doesn't matter. You get on there, you pick one of their templates, and you're thinking, this is a website company. So their templates must be. Good. So you follow their lead and you kind of fill, they have a [00:14:00] paragraph here, a paragraph here. You fill in a little bit about yourself here.

You fill in a little bit about maybe your dog or that you like to travel here and like you kind of follow their lead. Well. Builders like that. I love that they're intuitive to manage. Um, but they're in the business of brochure websites. And as a business owner, you do not want or need a brochure website.

A a brochure website doesn't convert new clients. It kind of sits there. It might look pretty, it might say some nice words about who you are, but really what you need. No matter what builder you're on is a strategic website that's effective at selling for you that really can sell for you when you're not there.

That 24 7, that's really what we need and nobody should settle for any less. You just shouldn't. [00:15:00] Um, it, it really is, could really be a make or break in your business. Um. Okay. Part two of that biggest mistake I see online is business owners, entrepreneurs, self-employed people making themselves the hero of their own story.

And this goes hand in hand with the, the. Mistake that I just shared, you're following the lead with their template. They're like, hi, I am Nancy. I love to hike and here's how I found yoga, and now I'm a yoga instructor, whatever it is. But I, I really understand why this happens. Um, we feel forced. To put a website up quickly, we're like, it's my website.

Of course I need to talk about myself. But what happens? What happens when we make our story all about [00:16:00] us is we become the hero of our own story and. Very quickly, I'll give you the 22nd overview of, uh, of the formula. For every story ever, ever told, a hero has a problem they don't know how to solve. They meet a guide who has a solution, who can solve their problem and guide them to success.

It is that simple. That is like the, the most simple version of a story. Now, the hero is actually your client. You are the guide. They are Daniel's son and you are Mr. Miyagi. Um, so we never wanna be the hero of our own story because the hero's actually the weakest character in the story. And when potential clients come to your website.

We wanna invite them into a story. And the way we invite them into your story is by really making them the central figure of the story. Um, and not that you're [00:17:00] not in there, you play a very important role, but it's a little bit secondary to the actual hero. And when a potential client comes to your website.

And they feel seen. They feel heard. They can envision themselves in your narrative. They feel connected with you. They begin to trust you, and most importantly, you become the obvious choice for them to wanna work with.

Gabe: I love that. I love the, like the, again, folks look at movies, the hero you don't know, like Jar.

Jar Binks was a hero in Star Wars, but he was a huge liability. Uh, look at the, the Green Power Ranger back in the day. He was a huge liability. He was also a hero. I would rather be Gandalf, right? Because he's the guide. Yes, Frodo Baggins. So I'm just saying folks, I'm just saying I like Chris's point and I absolutely love that analogy because I just was able to throw out a bunch of sci-fi movies in the process for no, no reason to other, just to show off my nerdiness folks, I [00:18:00] swear.

But no, Chris, this is really fascinating because it is, it is about storytelling, right? And I'm starting to see my own mistakes again. I love having these conversations with folks I see. Folksy. I keep trying to tell you I'm selfish. I really have these conversations just so I can continue to learn more and get better every day.

I swear now. So when you start thinking about storytelling and you start thinking about, okay, how do I, how do I implement? Like you mentioned, um, putting it kind of within your website, making sure. The story resonates with people. So your website's working 24 7. How quickly can someone implement, you know, your specific story driven?

'cause you remember you mentioned your book. Yes. That again, folks, check out the sage of e.com. Go ahead and subscribe. It will be on there. How quickly can someone implement your story driven website method

Kris: within a day? I mean, it can happen so quickly. The process is essentially four steps. The first step is what I call mining for gold.

Your story is not invented or [00:19:00] created. It is mind it. It already exists within you. I just know exactly what questions to ask in order to pull it out of you. So that first step is called mining for gold, and that's where I ask you really targeted questions that. Pull your story out of you. And then we take those like raw nuggets of gold and we move into step two with that.

And we polish that gold. We refine your story. We figure out where each little bit of gold has a place. And when we intentionally place the gold of our story, it unfolds into to this beautiful narrative that that can be really effective in helping us grow. Then what you do next is really take that story and apply it to your website.

So I show you how to take those words and put it into your website builder, [00:20:00] whatever your website builder is, and then marry it. With story driven design, and again, you do not have to be a good designer to implement four simple PR principles, design principles that I have included in the book. They're very simple, but they will make your site look like it was di designed by a professional designer, and you will never look at a website the same way again.

And then step four is just all about reaping. The benefits of what you've just crafted, and that's called sign more clients. So just start attracting those ideal clients and converting them into to paying clients and, and also repelling wrong fit clients. Like we all know what it's like to waste our precious time on the phone with people who.

Aren't the right fit for our, what our special sauce is. So, um, that's also [00:21:00] really important part of a strategic website like this is to really, really attract the right people and repel the wrong ones.

Gabe: You know, I gotta tell you, that's one of the more frustrating things I think for any, anybody in the sales kind of relationship management world, any, anytime you try to create a value proposition relationship with anybody and you start building a rapport only to realize that.

The relationship. There's, there's no value add, uh, for either side sometimes, uh, but more importantly for yourself because all the time and energy and sometimes the money that has gone into building that and fostering that relationship all for night is, is, is tough. Uh, and, and one of the things you mentioned, you know, you don't, you wanna repel.

The, the wrong clients. Right? You don't wanna necessarily absorb those ones. And one thing you also mentioned was, you know, making sure that we're not the hero in our own website, in our own story. What are, you know, as folks that are listening, they're, I'm, I'm listening. I'm like, shoot, I gotta go update my website [00:22:00] after this conversation.

And, but what, what do most professional websites actually do to repel dream clients? How do they, how do they get some of those folks?

Kris: You mean how do they attract

Gabe: Attract, oh, sorry,

Kris: repel.

Gabe: I mean, as in how do they actually, outside of just the, um, sorry. Outside of just the, uh, the being their own hero, what are some other things that they do to repel some of their dream clients?

Kris: Ah, that's such a good question. Um, they talk about themselves too much. Um, they. We'll often get so excited about the way they solve their problem that they'll like wanna get right into that right off the bat. And I liken that to like, if you met somebody for a first 15 minute coffee date, would you sit down and say.

Oh my gosh, I, I, the best plumber you've got, you've gotta have this plumber plumber's information. He, he did the best job with my plumbing. And [00:23:00] they, and they're like, but that's not even a problem that I have. I, you know, I don't need a plumber. Right. And so we really wanna, when you imagine meeting somebody for coffee, you really wanna sit down and take the time to connect with them.

Really understand what's going on in their world. You can share a little bit about what's going on in your world and we really show them that they matter by taking the time to connect with them. So one thing I see a lot is, um, just an eagerness to talk about how we solve the problem before we've really taken the time to show them that they are the central figure.

Help them really understand. Help them really know that we understand the nuances of their struggle and that their success is our top priority, um, before we ever get into anything about what we do, how we solve their [00:24:00] problem. So we wanna take the time to do that first. Um, the, the other thing that people do.

I mean, people are really, when they come to your website, they're looking to be told what to do. They're tired of trying to figure it out themselves. If they could have figured it out themselves, they would've by now, but they can't. So that's why they're looking for somebody like you. And so. One of the most important things that you can do is be very clear and strategic with your call to action and not overwhelm them with too many options or buttons that are different in each section.

You wanna really. Repeat over and over, what is the next step that you want them to take in order to engage with you? So they're clear. When they're clear on what they need to do next, they want to be told what to do. It's a relief if you, if you are the guide, telling them what that next step should [00:25:00] be.

And I think. Um, people that I work with often think, oh, shouldn't I change it up from section to section? And the reality is no. We wanna stay consistent with that call to action so they're not confused. And at the moment that they're ready to take that next step, that call to action is they're ready for them.

Gabe: Yeah, I, I, I must admit that I've tried to design my website in a way that like it flows for people. Um mm-hmm. Right? So it's like kind of, you're kind of going through it as in a way like, okay, if you're not going to listen to this episode now, or subscribe, here's, you know, try to get 'em to continue to the subscribe.

Right. I, I. Again, folks, that's why I constantly tell you to go visit the shades of e.com and go ahead and subscribe. Right? Right. But that's kind of my call to action. But to your point, one thing I'm also realizing, again, I don't have my website up, but I can see it in my head, is that one, I'm the hero of the story, so I kinda need to edit that.

Two, there's a lot of different call to [00:26:00] actions. Subscribe to my YouTube, subscribe to my podcast, subscribe to newsletter, do this, do that blog, blah, blah, blah, blah. And it's like, yeah, I'm probably confusing the heck outta people.

Kris: What, um, what would be the most beneficial for them to subscribe to and what would be the most beneficial for you as a business owner for them to sub subscribe to?

Like what's gonna help them get to know you the most?

Gabe: Yeah. I'd probably, yeah, the newsletter. I guess I would have to say the newsletter now with. One question I was gonna have, I feel like there's probably some words I should use versus I shouldn't use. What are some of those words I should be putting on the website or phrases that I either should start using to, uh, track, like you mentioned, to kind of make them feel like, one, I'm not the hero.

And then two, what are some phrases I should stop using?

Kris: Hmm. Well, I wanna, I wanna get back to your call to action. Um, people are pretty, uh, protective of their emails and [00:27:00] they're pretty hesitant to hand it over. And so rather than subscribe to my newsletter, I'd love your call to action to be, um, more benefit focused.

So, um, you know. What kind of breakthrough are they gonna have by, by getting your newsletter over and over, or what's a benefit that they're gonna get? So, you know, I might, I, I would wanna work with you to kind of refine how you phrase that. 'cause typically, um. People are hesitant to sign up for a newsletter unless they know that it's gonna benefit them in some way.

And so there's simple language you could add to that to really make that clear. And I think it would really increase. Your subscription, your signups,

Gabe: it makes sense. 'cause I'm also one of those individuals, right? That, uh, you know, well won't [00:28:00] subscribe unless I see the benefit. Now, like you're, you're actually mentioning right there, there are also certain words that you can use.

What are, what are some things, some words, one, we should possibly start using that a little bit more consumer friendly versus words you should just avoid.

Kris: I'm a big fan of actionable words, so. Um, I, I take part of the taking time to connect at the beginning of the website is really helping them understand or feel like you, uh, you know, the nuances of their struggle.

And so I often will start the website out with something like, you know, what are you struggling with? And I'll get into three or five bullets of, of really nuanced language. Like, are you up at night worried that your money is gonna run out before you retire? Um, or whatever their problem is. And all you have to do is refer to your sales calls.

What are people complaining about over and over and [00:29:00] over again? Um. So that's number one. But back to the actionable words, um, part two of that is really. If your job as the guide is to help them envision a brighter future for themselves, often we, the heroes get so stuck in their own problem, they've forgotten like what is possible for them once they solve that problem.

And so. Your job as, as the guide, is to really point to that mountain peak and go look at what's possible for you. One, once this problem is solved, after we've worked together and this problem is solved, what does your life look like then? Not during our work together, but after our work together, and so. I like to put these, like, I typically have about three that I, what are the three things they want more than anything?

Um, and I like to start those with an actionable word, [00:30:00] and I get into this in detail in my book as well. Um, but it might be like, uh, achieve financial freedom. So achieve is the word, or, um, um, feel more confident. Notice they're, they're actionable words that they're actually gonna experience. Um, I, I like to use language like that.

It, it really connects with people and resonates with people.

Gabe: I like it. You know, it makes sense. You know, uh, that's one thing I've been trying to do, uh, is change up my kind of call to actions to be a little bit more like, um. Support the show, right? And it'd be, you know, to, to purchase a, a sweater or things like that, which you can do by visiting the shades of e.com again, you know, trying to, trying to change it up in that way.

And, you know, really, again, to, uh, I'm, Chris, I'm totally going to take your advice as well and kind of start to dig into that and start looking at the, the different phrasing and what is the benefit of the newsletter. But more importantly, one thing you mentioned that I'm really [00:31:00] starting to dig on is what is the benefit to the business?

Like, okay, you want me to sign up for the newsletter? Well. For what, what, what, what is the business getting in return if that is in fact the call to action that is spread out through the entire webpage, right? The, the entire website. So folks, that's another thing to take in consideration as well, is. Make sure that the call to action on your webpage is actually a value of your, for yourself as well.

Not just a value proposition for your consumers, but what are you getting in return, right? Um, is it, is the websites, is the emails like Chris mentioned, is it the email addresses that you're after? 'cause again, consumers are very private with their, with their emails. Uh, is it their geographic location? Is it their preferences?

What is it that you're trying to get in, in return? So I, I really like that, uh, as well. 'cause that's another learning thing again, folks. I'm selfish. I love these conversations 'cause I learned so much from 'em. Now, Chris, uh, you know, for folks that are interested in finding from click to, uh, client

Kris: mm-hmm.

Gabe: Or it's out now, where can they find it? Where can they find more information about you? [00:32:00]

Kris: Yes, you can go to my website, red door designs.com/book and you can find and buy the book there.

Gabe: I love it. And again, folks, this will also be available on the Shades of Entrepreneurship website. Please go visit the shades of e.com, subscribe to the newsletter.

Uh, although maybe we might, maybe I'll be asking something else after this. I don't know. Maybe we'll ask you to subscribe to something. Who knows. Folks, the call to action may change. 'cause again, Chris has given me such great insight. Now, Chris, before we go, is there any last words you have to say for the folks that are listening at home?

Kris: Um, if you're on a budget and you're really looking to. Uh, for some quick and efficient guidance on how to tell a compel a compelling story. Also, on my website is a free guide and a five minute tutorial with a worksheet that you can fill out and really begin to apply storytelling principles in your own messaging on your own website.[00:33:00]

So it's a great way to start shifting that lens from not being the hero and stepping into that guide role, which is. The most important thing that you can do.

Gabe: I love it and I love that. Again, uh, I'm, I'm getting so many ideas. 'cause again, you're. I love the call to action, but then you also have something of value for the clients.

'cause like you mentioned, people are gonna come to you and they're like, Hey, help me, just help me. I just need the, I just need the guide rails. Right, right. I can plug in the, the, the blank word because it's my story. Right? Mm-hmm. But I just need the guide rails to get me there, and, and, and Chris is really just providing you the guide rails.

So again, folks, this information, I'll try to get that link and I'll make sure I have it on the website as well. So, we'll, Chris will have a dedicated page. The, this, uh, this conversation will also be on the website and as well as on YouTube. And for those Patreon members, this episode will actually be released.

A week early. So again, for $5 a month, exclusive rights to this vital, uh, for, uh, this will be a week early, you'll also get the transcription, you'll get some, uh, [00:34:00] back, uh, stage content as well. So again, that's kind of the, maybe that's where I'll start call to action and start focusing on the Patreon area.

Yes. Because that's, that's the true value. So again, Chris, thank you so much for your time. I, I, I truly love our conversation and thank you for coming back. It actually, oh. For me, it's actually really a blessing 'cause it's like a, you know, kind of a proof of concept that people actually do like coming on this show and I'm, maybe I'm not just selfish, maybe I actually, they like it as well.

So maybe, maybe we're all alerting something. So again, Chris, thank you so much. Red Door designs.com folks, go check it out. Make sure you check out the shades of e.com. We'll have this information. You can also follow us at the shades of e.com on all the social sites. Thank you and have a great night.

Is your website turning away Potential clients? I can help you turn that around. Book a moneymaking messaging call with me today and we'll transform your story into your most powerful sales tool. That's all for this episode of From Click to Client. Don't forget to subscribe and follow. I'm Chris Jones and I'll see you next.