"I was definitely not being succinct with my wording because I have so many ideas," she told me. "Even though I had lots of good things to say, I wasn't feeling like I was connecting."

The result? Every time she directed someone to her website, she'd internally eye-roll. She knew it wasn't doing its job.

Then we went through my Signature Story-Selling System together.

Here’s what happened:

✅ Her messaging became crystal clear.

At networking events and coffee meetings, she could finally explain what she does in a way that sparked real conversations instead of confused looks.

✅ Her website started working for her.

Now people visit her site and sign up for her community all by themselves. "It is the most awesome thing," she said.

✅ She can reach more people with less effort.

No more rambling explanations that lose people halfway through. Her message connects quickly and clearly.

But the biggest shift? Her confidence. "I feel so much more on top of it, so much more confident when I say who I am and what I do."

The best part? Ginger loved how collaborative the process was. This wasn't me handing her a take-it-or-leave-it masterpiece. We worked together to make sure every word felt authentic to her voice.

If you're tired of explaining your business in ways that don't quite land, let's change that. Book a Money-Making Messaging Call with me, and let's uncover the clarity that's been hiding in all those good ideas you have.