In today's crowded marketplace, it can be challenging to make your brand stand out. That's where StoryBrand comes in. StoryBrand is a marketing framework that helps businesses clarify their core message, and connect with their customers in a more powerful way.
At the heart of the StoryBrand framework is the BrandScript, a seven-part framework that helps businesses create a compelling brand message that resonates with their target audience.
In this blog post, we'll introduce you to the StoryBrand Framework, including the BrandScript. We'll also share three examples of successful BrandScripts from Coca Cola, Nike, and Samsung. At the end, we'll give you a step-by-step guide to creating your own BrandScript. Are you ready to experience the benefits of having a clear brand message?
And don't worry - you aren't in this alone.
Here at Red Door Designs we're a StoryBrand certified agency that can help you create a powerful BrandScript, clear messaging and a powerful website that converts to improve your marketing results.
StoryBrand is a marketing framework developed by Donald Miller that helps businesses clarify their message and connect with their customers.
The StoryBrand framework is based on the idea that every great story has a hero, a problem, and a guide. The hero is the customer, the customer's problem is the challenge they face, and the guide is the business that can help them overcome that challenge.
The StoryBrand Framework makes your Brand and your Message Come Alive
The BrandScript is a seven-part framework within the StoryBrand framework that helps businesses create a compelling brand message that resonates with their target audience.
The seven parts of the BrandScript are:
Now that we understand what StoryBrand and BrandScript are, let's look at three examples of successful BrandScripts from Coca Cola, Nike, and Samsung.
Coca Cola is the guide that brings refreshment to hard-working people (the hero) who need a pick-me-up (the problem).
Character:
Hard-working, thirsty people who want to feel refreshed and energized.
Problem:
They're exhausted from their busy day and need a pick-me-up that will keep them going.
Guide:
Coca-Cola is the refreshing guide that will help them feel rejuvenated and ready to tackle anything.
Plan:
Our plan is to provide them with a delicious, ice-cold Coca-Cola that will quench their thirst and give them the energy they need to keep going.
Call to action:
We encourage them to grab a Coca-Cola right now and experience the refreshing taste that will keep them going.
Success story:
Just like millions of people around the world, our satisfied customers testify to the refreshing and energizing power of Coca-Cola. It's a classic, time-tested beverage that people have loved for over a century.
Vision:
We want our customers to picture themselves feeling refreshed, energized, and ready to take on the world after enjoying a cold, delicious Coca-Cola.
Nike is the guide that brings high-quality athletic gear and support to athletes & fitness enthusiasts (the hero) who are facing physical & mental challenges to meet their goals (the problem).
Character:
Athletes and fitness enthusiasts who want to push their limits and achieve their goals.
Problem:
They face physical and mental challenges that can hold them back from achieving their goals.
Guide:
Nike is the motivational style guide, that will help them overcome their challenges and achieve greatness.
Plan:
Our plan is to provide them with high-quality athletic gear, expert training advice, and inspirational content that will keep them motivated and on track.
Call to action:
We encourage them to lace up their Nikes and start their journey to greatness today.
Success story:
Just like some of the world's top athletes, our satisfied customers have achieved amazing things with Nike's help. From winning championships to breaking records, Nike helps people achieve greatness every day.
Vision:
We want our customers to picture themselves breaking through their limits and achieving their wildest dreams with Nike by their side.
Samsung is the guide who brings cutting-edge devices to people who want to stay connected (the hero) in a complex technology landscape (the problem).
Character:
People who want to stay connected and simplify their lives with technology.
Problem:
They face a complex and ever-changing technology landscape that can be difficult to navigate.
Guide:
Samsung is the trusted guide that can help them stay connected and simplify their lives with the latest technology.
Plan:
Our plan is to provide them with cutting-edge devices and services that seamlessly integrate into their lives and make everything easier.
Call to action:
We encourage them to experience the Samsung difference and upgrade their technology today.
Success story:
Just like millions of people around the world, our satisfied customers have improved their lives with Samsung's technology. From staying connected with loved ones to running their businesses, Samsung helps people simplify their lives and achieve their goals.
Vision:
We want our customers to picture themselves enjoying a simpler, more connected life with Samsung's help.
It's time to create your unique BrandScript
Now that you've seen some examples of successful BrandScripts, you may be wondering how to create your own. Here's a step-by-step guide to creating a powerful BrandScript:
Step 1: Identify your target audience.
Get to know the unique fingerprint of your hero.
Who are you trying to reach, and what are their pain points and desires?
It's important to have a clear understanding of your target audience before you start crafting your BrandScript. This could involve conducting market research to gather insights into potential customers, their needs, interests, and behaviors. You can use tools like surveys, focus groups, and customer interviews to gather data on your audience.
Once you have a good understanding of your target market and your customer's problems, you can create buyer personas to represent your ideal customers. These personas should include information about their demographics, psychographics, pain points, and desires. This will help you tailor your BrandScript to resonate with your target audience and address their specific needs.
Step 2: Identify your brand's unique selling proposition.
What sets your brand apart from the competition, and what problem does it solve for your target audience?
Identifying your brand's unique selling proposition (USP) is key to creating a powerful BrandScript. Your USP sets your brand apart from competitors and communicates the unique value your brand provides to your audience.
One way to identify your USP is to research your competitors and analyze their strengths and weaknesses. Consider what problem your product or service solves for your target audience and how your brand's unique features and benefits address those needs. Then, incorporate your USP into your BrandScript to differentiate your brand from the competition.
Step 3: Create a character.
Your customer is the hero of the story.
Who is your target audience, and what do they want to achieve?
Creating a character for your target audience can help you bring your BrandScript to life in a way that resonates with your audience. Think of your BrandScript as a story, with your character as the protagonist.
Your character should be relatable, empathetic, and embody the aspirations and motivations of your target audience.Your character should have a clear goal or desire that drives their actions and shapes their personality.
For example, if your target audience is young professionals who value work