StoryBrand Website Must-Haves Checklist

Crystal Clear One-Liner Above the Fold

Your hero section must immediately answer: "What do you do and how does it make your client's life better?" No industry jargon, no clever wordplay—just a clear statement that passes the "caveman test." If a caveman can't understand what you do in 5 seconds, rewrite it.

Problem Statement That Makes Them Nod

Identify the external problem (what they want), internal problem (how it makes them feel), and philosophical problem (why it's just plain wrong). When visitors read this, they should think "YES! This person gets exactly what I'm going through."

Authority Markers That Build Instant Trust

Position yourself as the guide, not the hero. Include client logos, testimonials, certifications, years of experience, or media mentions. This isn't bragging—it's giving prospects permission to trust you with their problems.

Short Video Introducing Yourself as the Guide

Include a brief, authentic video where you introduce yourself and explain how you help clients solve their problems. This builds immediate trust and connection, showing you're a real person who understands their challenges.

Process Infographic That Highlights Your Unique Way of Doing Things

Create a visual representation of your unique process or methodology. This helps clients understand your approach at a glance and differentiates you from competitors who may offer similar services.

Three-Step Plan That Feels Doable

Break down your process into 3 simple steps that show the path from their current frustration to their desired outcome. Make it feel so straightforward that they think "I can do this" rather than "This is overwhelming."

Strong Call-to-Action Button Infused with Benefit

Use action words that tell them exactly what happens next and what benefit they'll get: "Schedule Your Strategy Call," "Download Your Free Guide," or "Get Your Custom Proposal." Avoid weak language like "Learn More" or "Click Here."

Stakes Section: Helping Them Avoid Failure

Paint the picture of what life looks like if they DO work with you versus what happens if they DON'T solve this problem. Make the cost of inaction feel real and urgent, while the benefits of action feel inevitable.

Testimonials That Sell for You

Include specific, results-focused testimonials and case studies. Don't just show "John loves working with us"—show "John increased his revenue by $50K in 6 months." Numbers and transformation stories are gold.

Lead Magnet That Solves a Micro Problem

Offer something so valuable they'd normally pay for it. This should solve a smaller version of their bigger problem and position you as the obvious choice when they're ready to invest in the full solution.

About Section That Builds Connection

Share your origin story—how you discovered this problem exists and why you're passionate about solving it. Make it about THEM and their transformation, not your credentials and achievements.

Easy to Digest on Smart Phone

If your site takes more than 3 seconds to load or looks broken on mobile, you've lost them before they even read your brilliant copy. Speed and mobile responsiveness aren't optional—they're business-critical.

Would a Stranger Understand What You Do in 5 Seconds?

Your messaging should be crystal clear to anyone who lands on your site. If someone needs more than 5 seconds to understand what you do, your copy needs simplification.

Does Your Copy Focus More on Your Client Than on You?

Your website should talk about your client's problems, desires, and transformation more than your credentials. Make them the hero of the story, not you.

Is There a Clear Next Step Action to Take?

Every visitor should know exactly what to do next. Whether it's booking a call, downloading a guide, or getting a quote, the path forward should be obvious and compelling.

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Your Website Audit Score

The Bottle Effect and

the Curse of Knowledge.

The StoryBrand Framework

The Signature Story-Selling System

BEFORE

AFTER

A COMPLETE MARKETING SYSTEM THAT PAYS FOR ITSELF

The Signature Story-Selling System

It sells for you 24/7, while you do what you love.

YOUR INVESTMENT

50 minutes mining for gold process

90 minutes collaboration call with Kris

STRATEGY

StoryBrand Strategy
Client Conversion Strategy
Streamline Client Journey
Lead Magnet Strategy
List Building Strategy
Pricing Strategy
Social Media Strategy

CONTENT

Clear Brand Messaging
Website Content That Sells
Homepage Video Script
StoryBrand One-Liner
Testimonial System
Complete Brand Copy Bible

DESIGN

Website Design Guidance
Signature Process Infographic
Social Media Templates
Photo Selection Guidance
Headshot Guidance

COACHING

30 Days Business Coaching
Growth Strategy & Support
Sales Call Confidence Training
Congruence Across Platforms
Systems Simplification
From Click to Client Audio Book

WHAT YOU STOP DOING

Struggling to explain what you do
Losing clients to confusion
Wasting time on ineffective marketing
Creating endless social content that doesn’t convert
Changing strategies every few months
Second-guessing your messaging
Dreading selling on sales calls

WHAT YOU START DOING

Knowing and showing your value with confidence
Proudly sending people to a website that sells for you
Turning more leads into clients
Building a consistent, reliable income
Focusing on what you love in your business
Using one powerful story everywhere
Enjoying the freedom of a system that works 24/7

Return on Investment Calculator

SAVE TIME

Save time by not doing it yourself

PEACE OF MIND

Have peace of mind knowing it’s right

PROFITS

Clarity accelerates your path to profits

STRATEGY

Expert strategy from a StoryBrand pro

SIMPLICITY

Just one story works everywhere

SYSTEM

A complete marketing system

The Signature Story-Selling System

2 payments of

$2897

1 payment of (Save $300)

$5497

Done For You Design

$8997

Ready for Clarity & Simplicity?

"I'm closing 95% of my sales calls using my story."

I made back 20X the investment in a weekend!

Clients are already sold before I get on the phone with them.

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Examples

Andrea Giles

Mikki Gardner

Changemaker Consulting

Jenna Boshart Photography

Jen Lathrop Coaching

Holly Haynes

Janelle Minto

Lather

Fotobly

The Signature StorySelling System

1: Extract Your

Unique Brilliance

Your story is inside of you. You’re just too close to it to see it clearly. Through a series of targeted questions, we uncover a captivating narrative that will engage your audience.

45 minutes

2: Compelling Copy,

More Clients

On our 1 hour Co-Creation Call, we’ll pull together your first draft. I’ll teach you the proven StoryBrand framework to ensure we your ideal clients will convert with ease.

60 minutes

3: Fine Tune

to Completion

Fine tune your copy until it feels perfectly aligned with your voice and truly resonates with your ideal clients. Show up for weekly office hours if you need additional support.

45 minutes

4: Effortless

Integration

Your team can effortlessly transfer your high-converting copy to your website, seamlessly blending it with your existing website.

5: Design That

Captivates

My final Design Review ensures your visual story brings to life the written narrative.You’ll get expert feedback on fonts, photos, and colors to create a cohesive experience that builds immediate trust..

Includes 30 days of support & office hours!

You most likely won’t need it but I'm here for you — just for peace of mind.