The key to getting effective testimonials is asking the right questions.

DIRECTIONS: Copy and paste the below, then send to 5-6 of your favorite clients/customers. Feel free to tweak to your liking. The idea is to make sure the testimonials show the beneficial result of working with you.
Hi (client name),

I’m updating my website testimonials and was curious if you’d be open to sharing your experience in working with us. I'd love to hear back from you by (insert due date)

Here are a few questions to get the wheels turning:
  1. What was the most important thing you wanted when choosing to work with us?
  2. What challenge were you facing when you started working with us? 
  3. How did that challenge make you feel?
  4. Why did you choose [your company name] as opposed to a competitor?
  5. How did [your company name] provide for you in a way that exceeded your expectations?
  6. What did you notice about [company name] that was different from other brands you’ve worked with?
  7. How would you describe your experience? 
  8. How do you feel now that [your company name] has helped you get what you were looking for?
  9. What are you able to enjoy now that [your company name] has solved your problem?

​Thanks in advance. Testimonials are really important to helping our future clients understand the work we do.

Sincerely,

[insert your name]