Red Door Designs Website Copy
Brandimentals
Many people come to Red Door Designs wanting a new website or logo, and I respond, “Great! Tell me about your business. Who is your target customer? What are your mission and values? How is your company different than your competition? Where are you headed in 5/10/20 years?”
Often times, I get blank stares. The trouble is, people know the importance of branding without wholly understanding what a brand actually is.
Put simply, your brand is the face of your business – including your overall aesthetic (color palettes and typographic choices) and your company’s personality (brand voice and messaging) – all empowered by your brand identity (mission and values).
Your identity has to come first, though, since trying to overhaul a website without a solid brand foundation is like trying to put lipstick on a pig. Good design must be impactful and cohesive… which can only be accomplished when you understand exactly who you are and what your design needs to accomplish.
But let me guess: Every time you come across an article on the importance of brand messaging, or how to craft a company vision, or why knowing your customer is the key to success… your shoulders begin to slump.
Why? Because you know these things are probably useful – the same way you know that a balanced breakfast would probably be good for you. You’ve made mental note after mental note to look into them more deeply and really devote some TLC to your company’s positioning. But much like eating a hearty breakfast every morning, really – who has the time?
You’re leading a successful business, after all, which means your time is a precious resource. Efforts like this are deemed important, but not urgent… and thus consistently pushed to the back burner.
Listen, I get it. Which is why I developed Brandimentals.
It’s a powerful, highly-focused program which will zero in on the fundamental components of your brand, help you articulate what makes you special, and lay the foundation for a successful marketing program. And the best part? We’ve compressed everything into a single, 3-hour session so you can get back to the (other) important stuff.
In this facilitated workshop, we’ll work through:
Your Big Picture: Set the stage for where your company will be 20 years into the future, and the milestones you’ll need to reach to get there.
Your Core Purpose: Find out what motivates your team, and what makes your business tick – which translates to the delivery of your product or service.
Your Driving Values: Identify your key decision-making principles to clarify your message and set you apart from the competition.
Your Target Audience(s): Get to know all the various people whose opinion matters about your brand – and determine how to prioritize your focus toward them.
Your Brand Personality: Define how you want to be perceived by the world, by outlining the attitude and style of your brand.
Your Competitive Landscape: Learn how you stack up against the other companies in your space, to better differentiate yours.
At the end of the day, you’ll have a decision-making cheat sheet which outlines the fundamental aspects of your brand and can act as a solid foundation for marketing activity. (Bacon and eggs not included.)
StoryBrand
It’s no secret that the human brain is drawn to clear, concise ideas – which is why good branding should be a relentless pursuit of less but better. These days, almost everything is noise… so if customers are confused about what you offer, they’ll sooner click away and work with someone else than try to figure it out.
You cannot afford to be losing these customers.
You need a marketing message that connects with your audience, explains clearly what you do, and outlines how they’ll benefit from working with you – something that helps them filter through the noise to discover the essence, so that you can capture them before they click away. Unfortunately, when it comes to talking about their business many people are so close to their product or service that it’s hard to know where to start.
StoryBrand is a proven methodology for accomplishing this: It leverages the exact same storytelling strategies that humans have been using since cavemen painted on walls… however, it does so using a ridiculously simple, step-by-step framework which will tell your story in such a way that people listen.
In fact, if you’re intrigued by what you’re reading it’s because I’ve used the StoryBrand framework to create it. Everything I do aligns with my story – and we can build you one, too.
Select the program that’s right for you to connect with customers, revolutionize your marketing, and take your company to new heights.
Package # 1: Brand Story + DesignSure, people buy based on the words they read. But at the end of the day, humans are visual creatures. And if your design doesn’t pop, it doesn’t matter how shiny your copy is: you will lose people’s attention. Using the power of storytelling, I’ll help you isolate your key marketing message and amplify it with powerfully clean design that will turn heads.
This package allows you to:
Package # 2: Brand Story + Design + MarketingOf course, having a great brand is only half the battle: you also need to shout it from the rooftops. I’ll help you develop a strategy for turning your new Brand Story into a website that converts, so that your brand works as hard as you do.
In addition to all the activities in Brand Story + Design, with this package you will get to:
Psst: Looking for a full website, or a package combination you don’t see? Custom quotes available – inquire here.
[SW1]The article you shared (http://buildingastorybrand.com/minisode-1/) hyphenates this, and we seem to do go back and forth in current copy. I think hyphenated sounds more correct.
[SW2]Similarly, we hyphenated this in some places and had it as one word in others. I’m familiar with it as one word so that’s how I’ve used it.
Brandimentals
Many people come to Red Door Designs wanting a new website or logo, and I respond, “Great! Tell me about your business. Who is your target customer? What are your mission and values? How is your company different than your competition? Where are you headed in 5/10/20 years?”
Often times, I get blank stares. The trouble is, people know the importance of branding without wholly understanding what a brand actually is.
Put simply, your brand is the face of your business – including your overall aesthetic (color palettes and typographic choices) and your company’s personality (brand voice and messaging) – all empowered by your brand identity (mission and values).
Your identity has to come first, though, since trying to overhaul a website without a solid brand foundation is like trying to put lipstick on a pig. Good design must be impactful and cohesive… which can only be accomplished when you understand exactly who you are and what your design needs to accomplish.
But let me guess: Every time you come across an article on the importance of brand messaging, or how to craft a company vision, or why knowing your customer is the key to success… your shoulders begin to slump.
Why? Because you know these things are probably useful – the same way you know that a balanced breakfast would probably be good for you. You’ve made mental note after mental note to look into them more deeply and really devote some TLC to your company’s positioning. But much like eating a hearty breakfast every morning, really – who has the time?
You’re leading a successful business, after all, which means your time is a precious resource. Efforts like this are deemed important, but not urgent… and thus consistently pushed to the back burner.
Listen, I get it. Which is why I developed Brandimentals.
It’s a powerful, highly-focused program which will zero in on the fundamental components of your brand, help you articulate what makes you special, and lay the foundation for a successful marketing program. And the best part? We’ve compressed everything into a single, 3-hour session so you can get back to the (other) important stuff.
In this facilitated workshop, we’ll work through:
Your Big Picture: Set the stage for where your company will be 20 years into the future, and the milestones you’ll need to reach to get there.
Your Core Purpose: Find out what motivates your team, and what makes your business tick – which translates to the delivery of your product or service.
Your Driving Values: Identify your key decision-making principles to clarify your message and set you apart from the competition.
Your Target Audience(s): Get to know all the various people whose opinion matters about your brand – and determine how to prioritize your focus toward them.
Your Brand Personality: Define how you want to be perceived by the world, by outlining the attitude and style of your brand.
Your Competitive Landscape: Learn how you stack up against the other companies in your space, to better differentiate yours.
At the end of the day, you’ll have a decision-making cheat sheet which outlines the fundamental aspects of your brand and can act as a solid foundation for marketing activity. (Bacon and eggs not included.)
StoryBrand
It’s no secret that the human brain is drawn to clear, concise ideas – which is why good branding should be a relentless pursuit of less but better. These days, almost everything is noise… so if customers are confused about what you offer, they’ll sooner click away and work with someone else than try to figure it out.
You cannot afford to be losing these customers.
You need a marketing message that connects with your audience, explains clearly what you do, and outlines how they’ll benefit from working with you – something that helps them filter through the noise to discover the essence, so that you can capture them before they click away. Unfortunately, when it comes to talking about their business many people are so close to their product or service that it’s hard to know where to start.
StoryBrand is a proven methodology for accomplishing this: It leverages the exact same storytelling strategies that humans have been using since cavemen painted on walls… however, it does so using a ridiculously simple, step-by-step framework which will tell your story in such a way that people listen.
In fact, if you’re intrigued by what you’re reading it’s because I’ve used the StoryBrand framework to create it. Everything I do aligns with my story – and we can build you one, too.
Select the program that’s right for you to connect with customers, revolutionize your marketing, and take your company to new heights.
Package # 1: Brand Story + DesignSure, people buy based on the words they read. But at the end of the day, humans are visual creatures. And if your design doesn’t pop, it doesn’t matter how shiny your copy is: you will lose people’s attention. Using the power of storytelling, I’ll help you isolate your key marketing message and amplify it with powerfully clean design that will turn heads.
This package allows you to:
- Clarify Your Company Message: I'II fine-tune your BrandScript until your company message is clear and compelling. This can be used on your website as well as ALL your company’s marketing materials.
- Craft Your Company One-Liner[SW1] : A One-Liner is a concise statement that clearly outlines the problem you help your customers solve in a simple, relevant, and repeatable way. It helps you answer the question, “What do you do?"
- Develop Brand Materials: We’ll then incorporate your Brand Story into clean, impactful design – creating a cohesive brand look and feel across all touchpoints including your letterhead, business cards, and email signature.
Package # 2: Brand Story + Design + MarketingOf course, having a great brand is only half the battle: you also need to shout it from the rooftops. I’ll help you develop a strategy for turning your new Brand Story into a website that converts, so that your brand works as hard as you do.
In addition to all the activities in Brand Story + Design, with this package you will get to:
- Build a Website Wire-Frame: A wireframe is simply the skeleton of a website. It’s the basic structure and big ideas laid out in black and white. There are no colors or images yet. It’s a working sketch that allows you to visualize your site and make changes on the fly.
- Get a Homepage Design Mockup: Your homepage is your business’s most valuable piece of real estate, and websites that are full of noise can kill potential sales. Using the message you created in your BrandScript, I'II walk you through each section that should appear on your homepage[SW2] to make sure your site is working for you, not against you. We’ll start with the home page then create or declutter additional pages as needed.
- Gather Impactful Testimonials: Powerful stories of your customer's transformation are critical if you want to create raving fans of your business. I'll walk you through the questions you need to ask your top clients in order to capture these stories of transformation, and present them in a way that is clear, compelling, and enticing to potential customers.
Psst: Looking for a full website, or a package combination you don’t see? Custom quotes available – inquire here.
[SW1]The article you shared (http://buildingastorybrand.com/minisode-1/) hyphenates this, and we seem to do go back and forth in current copy. I think hyphenated sounds more correct.
[SW2]Similarly, we hyphenated this in some places and had it as one word in others. I’m familiar with it as one word so that’s how I’ve used it.
