Marketing your business shouldn't be so hard

(Spoiler: It doesn’t have to be.)
You’re a savvy business owner. You’ve built your business from the ground up. And been miiiiighty successful already, because:
  • You offer an exceptional service.
  • You’re an expert  in your field.
  • You value building authentic relationships.

So why the heck is creating effective marketing so hard?
I hear ya. Over the last 17 years I’ve helped hundreds of business owners just like you. And you know what I've discovered? A crazy simple, but effective formula for succeeding online:
The Right Story + The Right Strategy = Exponential Business Growth
Because your story--not your product or service--is what gets new customers in the door. Sound too good to be true? It’s not. I’ve used the same simple, but powerful 7-step framework to help all my clients transform their brand and build their business.

Stop wasting your precious marketing dollars on tools that aren't helping your business grow.
PACKAGE A

STORYBRAND Homepage Makeover

$8500     ​Timeframe
Your homepage is your business’s most valuable piece of real estate. It’s also one of the hardest pages to design. People decide in seconds if they want to work with you. And here’s a little-known fact about consumer psychology: People don’t buy the best product or service. They buy what they most easily understand. 

Package Includes:
  • Brandscript Strategy Call  
  • You provide copy via my storybrand content planning guide.
  • We'll Storybrandify your copy
  • I'll design your home page (long format with 8 essential storybrand sections)
  • Provide files to your web developer

Your long format homepage design will include all the essential StoryBrand elements:
  • New Navigation / Site Architecture
  • Compelling Call to Action
  • New Header Image / Banner Design
  • One-Liner
  • Value Proposition
  • Testimonials
  • Client Logo Graphics Bar
  • 3 Step Process of How to Work With You
  • Iconography & Photography
WHAT YOU GET:
​
CLARIFY YOUR COMPANY MESSAGE
Websites that are full of noise can kill potential sales.
  • We'll make sure your site is working for you, not against you. ​
  • We'll ensure your messaging is clear, compelling and speaking to the heads and hearts of your ideal clients.
  • The messaging we craft can be leveraged in all your marketing materials.

COMPANY ONE-LINER
A One-Liner is a concise statement that you can use to clearly explain what you offer. It differs from a tagline or mission statement in that the One Liner clearly outlines the problem you help your customers solve in a simple, relevant and repeatable way. It’s the most compelling way to answer the question, “What do you do?” Creating a One Liner and repeating it over and over is a great way to spread word about what you do and get people to ask for your business.

Once your One-Liner is refined, memorize it. Have your entire team memorize it. Do whatever you need to in order to commit it to memory. When everyone on your team can repeat the same one liner, your entire staff turns into a salesforce.

​Ways to Use Your One-Liner:
  • Put it on your business card
  • Make it your email signature
  • Print it on your wall in your office space
  • Have it be the first sentence on your website
  • Use it for your profile descriptions on social media

CUSTOMER TESTIMONIALS
Results based testimonials will can attract customers faster than practically any other kind of content. If prospects can see that other people are succeeding with this product or service, they’ll figure they’re likely to have the same experience.

I’ll help you gather new or shape existing testimonials and present them in a way that is clear, compelling, and enticing to potential customers.

PHOTOGRAPHY & ICONOGRAPHY
Our brains process images about 60,000 times faster than text, so once the wireframe is complete, I’ll source and incorporate “non-stock looking” images and icon graphics throughout the site that will bring your content to life.
PACKAGE B

STORYBRAND Website Design

$14,000      Timeframe
  • Brandscript strategy call  
  • You provide copy via my storybrand content planning guide
  • We'll design your entire website
  • We'll build your website on our recommended platform 
EVERYTHING  IN PACKAG A, PLUS

​WEBSITE DESIGN & BUILD
The design of your website is as important as the words on the page. We'll bring the messaging to life by building a  website that is not only beautiful, but functional. Every decision made is fueled by strategy to help you effortlessly grow your business.
  • design and build 7-9 page website
  • mobile friendly responsive design
  • incorporate photography throughout site and source “non-stock looking” stock photos when needed

SEO (SEARCH ENGINE OPTIMIZATION)
Once your site design is complete, we'll incorporate relevant SEO keywords so you’ll get found in google.

TRAINING
I want to empower you to have an ongoing relationship with your site. This means being able to easily make edits to your site as your business evolves. I’ll walk you through each step and provide you with a “how to” video for your reference.
PACKAGE C

STORYBRAND ​Website Design & MESSAGING

$18,000     Timeframe:
  • Brandscript strategy call  
  • We'll write your entire site
  • We'll design your entire site
  • We'll develop/build your entire site
EVERYTHING  IN PACKAG A, PLUS
​
​WEBSITE COPY WIREFRAME 
A wireframe is simply the skeleton of a website. It’s the basic structure and big ideas laid out in black and white. There are no colors or images yet. It’s a working sketch that allows us to visualize your site and make changes on the fly. Wireframe pages include:
  • Home, About, Services, Contact
  • Any additional pages needed - let’s discuss!

WEBSITE DESIGN & BUILD
The design of your website is as important as the words on the page. We'll bring the messaging to life by building a  website that is not only beautiful, but functional. Every decision made is fueled by strategy to help you effortlessly grow your business.
  • design and build 7-9 page website
  • mobile friendly responsive design
  • incorporate photography throughout site and source “non-stock looking” stock photos when needed

SEO (SEARCH ENGINE OPTIMIZATION)
Once your site design is complete, I’ll incorporate relevant SEO keywords so you’ll get found in google.

TRAINING
I want to empower you to have an ongoing relationship with your site. This means being able to easily make edits to your site as your business evolves. I’ll walk you through each step and provide you with a “how to” video for your reference.
ADD ONS

STORYBRAND logo suite development

Leverage the power of StoryBrand in all your marketing materials. We'll weave your one-liner into your brand elements so your message is crystal clear and cohesive.
​
LOGO SUITE DEVELOPMENT
  • Comprehensive industry research
  • Primary logo
  • Logo submark
  • Custom color palette
  • Brand typography for 
  • header and body text

BRAND COLLATERAL DESIGNS
  • Business Card Design (Front/Back)
  • Social Media Profile Banner Graphics
  • Custom Email Signature Design
  • Digital Letterhead
  • Iconography Styles
  • Photography Style Inspiration
$5500     Timeframe

sales funnel

These two Sales Funnel components work together to build your email list and nurture prospects into customers.

LEAD GENERATING ASSET (DOWNLOADABLE PDF)
Since customers don’t typically buy on initial impulse, it’s important to offer a transitional call to action so that potential customer have a low-risk way to continue their engagement with your brand. 

I‘II create a lead generating asset is a valuable piece of content that helps establish you as the authority in your field of expertise and captures an email address of a potential customer.

Deliverable: 
  • Strategy Session
  • Writing: 3-5 page PDF
  • Design: 3-5 page PDF

​EMAIL NURTURING CAMPAIGN & CLOSING SALES LETTER
Once an email address is captured with your lead generating asset, I’ll craft an automated email sequence that on-ramps that prospect to your product or service:
  • break the ice (grab attention)
  • earn a conversation (spark curiosity)
  • provoke a response (earn an invitation to converse)

We’ll create a series of 5 emails that will close with an effective sales letter so that this nurturing campaign turns into at 24/7 sales force.

Deliverable: 
  • Writing of Nurturing Campaign
  • Design Branded Email Template 
  • Set up Campaign in Mail Chimp (or Mail Marketing Partner of Your Choice) 
$6500      Timeframe

STORYBRAND Solopreneur package

Red Door Designs » A boutique design firm in NW Portland. We specialize in brand makeovers and clean website design.