CASE STUDY: SALES READY GROUP
About the Company
Sarah Altman is a one-woman force of nature with an off-center approach to sales training and consulting. She had built a successful practice through word of mouth and on the laurels of her experience and down-to-earth approach. Selling and leading sales teams since 1992, Sarah started her own sales training and consulting practice in 2008. She had recently upped the ante and her training offerings and found that she was competing against providers with less experience, but more savvy online presence. It was time to grow up (digitally speaking!)
“I always wanted a website for credibility. Then I started sales training and I realized these potentials needed to get to know me more deeply. Plus, the sales training aspect of my business was needing to appeal to larger companies and a broader audience.”
Deliver a sophisticated, but approachable online presence for Sarah and Sales Ready Group to increase her credibility in the marketplace. Provide Sarah with a place to proudly refer potential clients to seek out more information about her training options while delivering Sarah’s unique, and differentiating voice.
Sarah has experienced a 10 percent increase of income this past year by having a website that builds credibility quickly with new inquiries. She spends much less time selling her skills-set and offerings, because perspective clients can easily find the information they need online.
“Kris keeps it simple. She doesn’t make it harder than it should be, and she knows how to help you manage deadlines. This minimizes the amount of time you, as the client, need to spend on the project. Kris is the whole package. I didn’t have to worry about anything but the important thing for me — which was what wanted to say on my website.”
—Sarah Altman, Sales Ready Group