You know it might be time for a brand redesign, but you’re not sure if it has to be a priority right away because:
- You don’t have the time to focus on this kind of project
- You’re not confident that the investment is really going to be worth it
- You don’t even know where to begin with a project like this
You also know that your brand identity is one of your most valuable business assets—not only does it help to differentiate you from your competitors, but it also keeps you relevant and communicates the core of who you are and what you’re about.
Just in case you need more proof, though, here are a few dead-giveaways that it’s time to make your redesign happen ASAP:
1. You’re ashamed to show people your business card
A business card, as you know, can make a huge first impression for potential clients. So if you’re going to be handing over this 3 x 2.5-inch piece of prime brand real estate every time you connect with someone new, you definitely want to make it count.
2. You have to explain to people how to use your website
Wrong, friend. A website is a great way to turn leads into prospects and customers. But these days, you’ve got less than 1 minute to capture to people’s attention before you lose them for good. So if your website isn’t answering essential questions about working with you, in a way that’s intuitive and easy to navigate, then you’re most likely leaving money on the table. Strategic design can turn your website into your top sales guy allowing new opportunities to roll into your inbox every day.
3. You haven’t changed your design in the last 10 years
But poor or outdated design can spoil your credibility. So even if the core elements of your brand identity, like your logo and color palette, may not need to change drastically, they’ll still need to be modernized to support the wide range in mediums and formats (e.g., high- definition screens and printing, mobile devices, etc) in which they’ll most likely be seen.
Your brand isn’t just about design—it’s the total of every interaction that someone has with your business. But design plays a major role in communicating your value; and it impacts how others perceive your reputation and relevance.
Upgrading your brand identity means upgrading your company—making you look smarter, more successful and more established. It can also do wonders to reinvigorate your commitment and pride in what you’ve worked so hard to build.
So what are you waiting for?