It’s no secret: first impressions are a big deal. The first few moments of any interaction go a long way in influencing our opinions and decisions.
Well, it’s not impossible at all. The reality is, users are scanning your app or website as we speak, and they’re forming opinions about your brand that could make or break your bottom line.
First impressions play a huge role in a user’s experience with an organization. So naturally, we’re pretty obsessed with helping companies make great first impressions here at UserTesting. Here’s what happens in those first few seconds, and why we think you should be obsessed with making a great first impression, too.
How To Do It
Within five seconds or less, your users should easily be able to answer the below questions. If they can’t, your design, layout, and copy probably need some work.
- Who you are
- What you’re selling
- Why you’re relevant to the user
Remember, users don’t read your site or app, they scan it. Make your copy easy to scan, and use visuals as much as possible to help break up blocks of text, and attract the user’s eye. Use headers and pull-out quotes to highlight important concepts, and keep copy succinct and buzzword-free. Once you’ve grabbed their attention, use compelling copy to set the tone and mood that represents your brand.
A Matter of Trust
All the components of design and content will go a long way toward establishing trust, but there are few more things you can include to help give your users confidence they’re dealing with a reputable company:
- Clear, prominent, well-designed logo
- Clean, easy-to-use navigation
- Easy-to-find contact information
- Customer and partner logos
- Media coverage logos
- Customer quotes and reviews
Written by Jennifer Winter